International companies use various strategies to gain a competitive advantage in the marketplace Describe the main characteristics of the following strategies and provide examples of corporations...

International Business
Global strategy- It is the strategy that is developed by a firm for expanding into the global marketplace.
Major characteristics of global strategy are:
· Assessing every service or product from perspective of both domestic and international market standards
· It involves thinking in an integrated way in terms of all aspects of business its production sites, supplier, markets, etc (Peng, 2021)
One of the most famous companies that have implemented is Nike and it has been able to evolve its global presence via selecting the international sponsorships carefully.
Transnational strategy- It is plan of action where a business decides to conduct its activities...