Introduction 50 words This is a very simple and straight forward introduction to your case study. You just need to say what your case study will do. For example – ‘This case study will analyse the...

Introduction
50 words
This is a very simple and straight forward introduction to your case study. You just need to say what your case study will do. For example – ‘This case study will analyse the creative project …. By using the creative entrepreneurial success factors… Furthermore, recommendations will be provided in the conclusion.’



Description
200 words
This is an overall description of the project. Who, what, when, why, how. There is no need to mention the success factors just yet. Before we look at the analysis we need to know what is being analysed.


Opportunity Recognition
200 words
Opportunity Recognition is about how a venture/ project creates, discovers or recognises an opportunity to meet a need or want.


Innovation
200 words
Does the project do something new? Does it differentiate itself from its competitors in some way? If so, how?
To what extent does this give the project an advantage?
Remember the 4 Ps of innovation:

Product innovation: changes in the things (products/services) which a venture offers
Process innovation: changes in the ways in which these things are created and delivered
Position innovation: changes in the context in which the products/services are introduced (marketing)
Paradigm innovation: major changes in thinking which frame what the venture does


Value Add
200 words
Bottom Line Drivers: What “drives” the project? – Why does it exist? (To make money? To educate? To involve people?...) Environmental? Cultural? Social? Personal? Ecomomic?
•    Are there different bottom line drivers for different stakeholders?
Value-Add: What are the outcomes of the project? What kind of benefits are there? (Profit for Business, Greater participation?...)
    Who does it benefit? How does it benefit them?


Stakeholder Management
200 words
Who is important to the project?

 What do they want out of the project? (What are their drivers and needs?) How are their needs met?
Examples of stakeholders include: customers, participants, audience members, suppliers, mentors, community, government, competitors, retailers, investors


Resources
200 words
Resources are the ‘things’ that assist a venture/project. They can be tangible (eg. Physical goods) and intangible (eg. Service, reputation)
What kind of skills, financial resources, equipment, infrastructure, technology, networks etc. make it all happen? How have these resources been secured (such as sponsorship? ‘free’ access?, crowd sourcing?...)
 Who “owns” the resources? What power do these stakeholders who manage the resources have?