ISY00243 Case Study Case Study Part 1Note: This case study is to be used throughout this Session to answer questions in set activities, which will be compiled into a report. Part A of the report, an...

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ISY00243 Case Study
Case Study Part 1Note: This case study is to be used throughout this Session to answer questions in set activities, which will be compiled into a report. Part A of the report, an “Initial Investigation” is to be submitted at the end of Week 6. The final report (including your Part A adjusted after marker feedback) is to be submitted in Week 12. You should use all relevant parts of the case study to inform your answers for the report.
100% Organic Co. produces organically certified vegetables, fruit and nuts, honey and eggs that are grown with permaculture principles and biodynamic soils. It initially started in Richard Gherke’s backyard. He and his friends started a community garden, and due to increasing demand for locally grown organic food, it has grown into a commercial venture.
The business prospect has expanded in recent years with the return of Richard to his family property that historically had been used as a station for cattle grazing. Although it was a major commitment, Richard has turned much of that land into a food forest. He did not do this all by himself. He and his friends have worked tirelessly, and now they have employed farm hands to assist on the farm.
With the range and volume of produce, along with the outputs of the animals, in addition to the growing number of customers, Richard is finding it hard to keep the track of things. An information system may provide a way to help manage the increasing complexities of the business. You have been
ought in as a business analyst to assist with its organisation.
Background Briefing
The Early Days – Growing up on the Station
Richard Gherke believes that he had been born to be on the land, following as he did, with his fathers’ and grandfathers’ love and passion for living sustainably and green. Of course, there were also differences...especially as Richard was now passionately dedicated to growing produce rather than attending to the cattle. Richard still has some cows and had acquired chickens to provide manure, as well as a source of milk and eggs.
Richard grew great organic produce without the use of any pesticides or artificial fertilizer. He practiced companion planting to help protect crops from insect attack, and he cycled different crops from year to year to aid soil health. Richard ca
ied in his memory an immense body of information about soil types, weather, seasons, crops, crop rotations, soil preparation, and composting. Being a station boy, he also knew many things about animal husbandry too.
Living on a station is rough. As managers you have to deal with drought conditions and deal with a lack of infrastructure such as grid electricity and council water feeds. Basic survival is always at the forefront. Careful planning is a must.
Top Dolla
Richard had given up his occupation as a house painter when he returned to the station to dedicate time to his permaculture activities. He is now committed to growing and selling produce. People happily pay top dollar because of the high quality of food, and the ‘organically grown’ status that it holds.
Richard does not sell his produce through the local farmers market. With the success of the community garden, his customers came to him! Customers would phone through an order the day before they wanted to come and pick up the produce, and Richard would relay the long list of offerings that he knew he had available and ready for harvest. This could take a lot longer than most people wanted to spend on the task. Richard worked from memory and would recite a list from start to finish, even though there were some products that the various customers never, ever bought, never wanted, and were never going to buy.
Richard was a ‘chatty patty’ and would patiently chat to each customer. He enjoyed the conversation. But, it was time consuming, taking him away from attending to his fields. In reality, while all of the customers liked Richard, and loved his produce, many really wished to have a quicker and easier way of placing their orders without the need to always be asked directly by Richard about products that they were never, ever going to purchase. Many customers were frustrated that Richard would always take a long time to write down the vegetables being ordered, especially those clients who purchased the same order every week as a regular, weekly, customer. Surely, they thought to themselves, there must be a better way.
The Produce Pick Up
Customers would drop by to pick up their weekly box of produce. This was fine in the early days while his farm was quite small, but things had escalated dramatically in the last few years. Richard had a growing body of farm hands to assist him. His farm and produce was well regarded but popularity and demand was now causing congestion at the pick-up area. Richard was considering the practicalities of beginning a home delivery service direct to customers.
In principle, Richard would be able to manage the growing customer base as he had almost unlimited access to land and water and sun, but he was now experiencing difficulties organising all the food boxes for his customers. The personal details for his customers including their names, phone numbers and addresses where all kept in a “Customer Book” in the barn, but he had generally made little use of this as customers would typically ring him to place an order…and increasingly such calls were coming in at inconvenient times while he was attending to the food forest.
Richard and Ardell
Ardell is Richard’s mother and is fully supportive of his philosophy and approach to growing vegetables. She knew in her heart that it was scalable and that a similar approach could be used for farms in other locations to serve different geographical areas. She knew, however, that some of Richard’s business practices in dealing with customers would need to be documented to enable standardisation and altered to be made more efficient… for both the farm and customers.
The Farm Hands
Richard and Ardell agreed that they should each focus on a different aspect of the business. Richard would attend to all aspects of production and harvesting, while Ardell would oversee all aspects of dealing with customers, their orders, their payments and their order pick-ups. Both were happy by this because Richard was skilled and enjoyed the farming aspects and Ardell was skilled in customer relations and service due to her previous work in accountancy and finance.
Ardell was keen to acquire an Information System to handle the customer base, their orders, and their bills. She knew that it had potential to ease their business dealings and that new and emerging technologies could also be beneficial. Richard, however, remained unconvinced of the benefits of computers.
The number of people working on the farm had grown substantially. On the demand side of things, Christopher, Christine, Connie and Donna were each now sometimes taking orders from customers by phone and reporting the orders directly to Ardell. These four people also assisted at times with horticulture activities along with some other staff who were dedicated to the farm animal activities.
A collection of lists had been written up for some of the customers who would always simply order “their usual” (subject to availability and season)…and this collection of lists had been written on a large whiteboard in the barn next to the phone book to aid quicker processing. The people who were on these lists came to be refe
ed to as “The Regulars”. To acknowledge such regular support, each was given an automatic 20% discount off the cost of their purchase.
As the produce available each week was subject to change due to weather and harvest readiness, there was sometimes confusion about what was actually available (or not) and so increasingly there were instances of customers being disappointed when they picked up their produce because it was not always what they had expected to receive. Sometimes there was also confusion about who had paid, or not paid, or partially paid.
Phil and Betty both attended to the accounts receivable side of things, and again, answered directly to Ardell. As the business had increased in size there were apparent inconsistencies emerging in how payments were made. Sometimes customers paid in cash, sometimes by credit, and sometimes in trade for their own goods or services.
There had also been some unpleasant scenes at the pick-up point due to too many customers a
iving at the same time, only to create a traffic jam. Arguments had erupted over confusion of who was to take away which box of farm goods.
Ardell hired William and Bill to take over the pick-up. They made the firm decision that customers would no longer be able to come and pick up their box of produce, unless specifically pre-a
anged…but would have it delivered to their home. An imposed home-delivery service. Kenny was also hired as an assistant for both William and Bill to do some of the heavy lifting and sorting of the customer produce boxes.
There was no risk of spoilage due to a delivery needing to be left at a customer’s door because Richard had acquired individual customer eskies good enough to keep all things cool for 48 hours.
Deliveries could thus be made to a client on any day of the week, but there was a need to minimise the number of trips to make the deliveries. Customers either lived North, South, East, West, or “close” to Richard’s farm. There will be more to say about delivery timetables later in the case study.
Richard was saddened by how some aspects of the business had evolved. He was still committed to producing the best possible products for his clients, but there was a need to find some ways of better managing it all. In particular, there was a need to release himself from the client side of the business to attend to the production aspects, which he had always taken pleasure in.
To assist on the production side of things Richard had hired Nathan, Nick, Mike and Sally. Each answered to Richard directly. Their specific tasks were to assist in all manner of the gardening such as weeding, planting, watering, fertilizers, picking and pruning.
To assist on machinery part of farming and delivery, Richard had moreover hired Fred, Barney and Wilma. Barney and Wilma are both skilled at operating all manner of vehicles and machinery used on the farm. They may be directed by Richard to perform any of the tasks performed using such machines but for practical purposes they both answer to Fred who is the manager of the tractors and all other farm machinery which he both operates and maintains. Fred answers directly to Richard on all production aspects, but to Ardell on aspects of customers
Answered Same DaySep 22, 2021ISY00243Southern Cross University

Answer To : ISY00243 Case Study Case Study Part 1Note: This case study is to be used throughout this Session to...

Neha answered on Sep 25 2021
62 Votes
Analyst Name:
Executive Summary
This report is about the 100% organic Corporation who is well known for producing organically certified honey, eggs, fruit and nuts and vegetables. They use permaculture principles and biodynamics oils to produce all the vegetables and fruits. In this report system vision document is discussed for the farm. It contains organizational chart and business project chart which shows all the functions and members of the organisation. All the important functions are defined in this report. System vision document shows system features and its scope. It states the problem which is faced by the organization and how new system can eliminate it. All the tasks are shown in the report with the help of Gantt chart and the PERT method is used to find out the most critical path among all. The report shows the risk analysis of the system in the tabular form along with its impact over the whole system. Cost analysis is performed to find out whether we should proceed with the project and how it can help in increase the r
evenue for the organization.
The second part of the report is mainly based on the system requirement specification document. In this part it shows how we can collect the information from the stakeholders and what roles will be played by the members of the organization. This report includes different types of diagrams which can be helpful to understand the implementation of the whole system. There are multiple use case diagrams and their description to find out all the actors and their processes. The entity relationship diagram is used to show the database design and activity diagram shows the workflow of the activity. At last conclusion and recommendation is written to conclude the whole work and help the reader to find overview of the report.
Executive Summary    2
1.    Background Information    4
1.    Organizational Chart    5
2.    Business Functions    5
3.    Functional Chart    8
4.    System Vision Document    9
    Introduction    9
    Purpose    9
    Scope    9
    Problem Statement    10
    Stakeholder and user description    10
    Product Overview    10
    Assumptions and dependencies    10
    Product Features    11
    Other requirements    11
5.    Tasks    11
6.    Dependencies and Predecessor    12
7.    Gantt Chart    12
8.    PERT    13
9.    Overall Duration    13
10.    Risks    13
11.    Benefits    14
12.    Expected Costs    15
13.    Cost-benefit analysis techniques    15
14.    Recommendation    15
15.    Fact Finding techniques    15
16.    Staff Members for Interviews    17
17.    Questions for interview    17
18.    Main functions    18
19.    Different roles    20
20.    Additional features    20
21.    Use Case Diagram    21
Use Case 1    23
Use Case 2    25
Use Case 3    26
Use Case 4    27
22.    Activity Diagram    28
23.    Inconsistencies    28
24.    Entity Relationship Diagram    29
25.    Database schema    29
Sample Data    29
26.    Sequence Diagram    30
27.    Software Packages    31
28.    Conclusion and Recommendations    31
Appendices    31
1. Background Information
This report is about the 100% organic Corporation who is well known for producing organically certified honey, eggs, fruit and nuts and vegetables. They use permaculture principles and biodynamics oils to produce all the vegetables and fruits. The idea initially started in the backyard of Richard Gherke. he and his friends hot of starting a community garden and as the demand of their organic food increased, they shifted it to a commercial venture. The customers like their organic a lot which help them to expand their business is in recent years and this returned them where historic property to Richard family which was used for cattle grazing. It was out great commitment and somehow Richard managed to turn the land into a food forest. He was not sufficient alone to perform all the tasks so he along with his friends worked tirelessly and now they have employed farmhands who assist them on the farm.
The basic idea of this report is to understand the background of the farm and help them to deliver a project with which they can organise all the task efficiently.
1. Organizational Chart
The organizational chart can be defined as a diagram which is used to show the relationship or reporting hierarchy in an organization. The org chart is mostly used to show the structure of the organization or any business. There are different benefits of using the organization charts and we can use different structures to demonstrate them. It can be used as a management tool come of personal directory or all for planning purposes.
2. Business Functions
1. Purchase Function:
the materials which are required for the production of organic food must be procured on the basis of economic terms and it should be utilised in the best efficient manner so that the firm can achieve maximum productivity. The major role is played by the finance manager in this function. the cost can be reduced with the help of different material management techniques like determination of the stop level, economic order quantity, perpetual inventory system and others. The finance manager should a
ange all the cash whenever the bills a
ive for purchase
2. Productivity function:
in this function Richards will be playing the major role as he is responsible for growing the organic food and vegetables in the farm. This function occupied the dominant position in the activities of business, and it is a continuous process. The cycle of production mainly depends on the marketing function has production can be justified when it results in revenue. The production function in halls different type of investment in assets and capital.
3. Distribution Function: As the production of goods is done for sale the distribution function is also important for the business activity it is important because it can help to get continuous in flow of the cash to meet all the requirement of the outlook when we choose friend distributing channels like the media of advertisement then the cost benefit should be used as the guiding factor.
4. Accounting Function: There are different scientific a
angement for the records which can help in the inflow and outflow of the first so that we can manage it efficiently for all the stocks and bonds. The efficiency of the organization can be improved with the co
ect records of the financial data. all the tools for accounting and control devices can be formulated as for the finance policy if the accounting data is recorded properly.
5. Personnel Function
This function has assumed as the most prominent place in the domain of business management we cannot perform any business function efficiently if there is no policy back the by the deficient management of the personnel. The success or failure of any business activity directly affected by the efficiency of the man entrusted with the other functions. a policy for personnel includes incentive schemes, human resource development, other fringe benefits, promotional opportunity and wage structure for the employees all these things directly affect the finance but the finance manager should be able to only when they can bear it.
This means that all the expenses which are done on the personnel management expected to return on investment with the help of Labour productivity. Hence the relation between personnel and finance Department should be intimate.
6. research and development
The business should think twice before making any expenditure on the research and development as it is the productive investment and it get itself it to survival and growth of the firm.
7. Financial Management and Economics:
The financial management shows heavy impact over the economics. The development of the finance can begin as the study of economics. A finance manager should be very familiar with the microeconomics and macroeconomics. The microeconomic is mainly used to deal with the economic decisions for individual at the forms but the macroeconomics is used to check for the economy for the whole business as a single unit.
3. Functional Chart
The following diagram shows the functional chart for the farm. As the charts show are Ardell and Richard are the CEO of the company. Ardell Hired William and bill to help her over the pickup. They decided that the customers will not be coming directly to the farm to pick up their order unless it is a
anged specifically. All the orders will be delivered to their home. Kenny was hired to help William and bill for heavy lifting and sorting the produce boxes.
Richard hired Nathan, Nick, Mike and Sally to help him in the production side of the farm. East one of them directly reports to Richard. They know all the task of the garden like planting, fertilizers, picking, planting and weeding.
Richard hired Fred, Barney and Wilma to help him on the machinery part of the farm. they both are skilled at Operating all types of vehicles and machinery which are used on the farm. Big bill report directly to Richard for any task which will be performed over the machines but for any practical purpose baby Lancer to Fred who is the manager of that machinery and operates them. Richard has a send who is in his last year of marketing skills and will be onboarding soon to help them for the market analysis.
4. System Vision Document
· Introduction
This system vision document is mainly designed for the farm of Richard where he grows organic vegetables and fruits and his mother helps him to manage the customers and deliver their orders. The orders are taken over the phone calls which is Mary time consuming and sometimes create problem for the owner to note down the issue says every time they have to inform about the menu which changes regularly. They want to implement an online website which can help them to manage all the customers and their demands.
· Purpose
The purpose of this document is to understand and design a system which can help the farm owners in maintaining their customers and their orders.
· Scope
The scope of this system is that it will be able to help the customers to find the menu over the website and select the items for which they want to place order. The owners will be able to receive the orders through online and they will deliver it to their address which will eliminate the issue of traffic.
· Problem Statement
ently Richard is using a manual system in which the customer places order using the phone call and Richard has to list out all the menu items every time whenever he receives a call. The menu changes regularly and sometimes it i
itates Richard for informing the menu again and again. It is confusing for them to manage all the orders...

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