It is Friday a little after 5 p.m. in Miami, Florida, the location of the headquarters for Carefree Cruise Lines. The majority of your cruise ships have the Carefree brand, but your company also owns...

It is Friday a little after 5 p.m. in Miami, Florida, the location of the headquarters for Carefree Cruise Lines. The majority of your cruise ships have the Carefree brand, but your company also owns a number of smaller cruise lines, what can be called subbrands.

A call comes in that a cruise ship in one of the sub-brands is in distress. The ship is off the coast of Italy, and that is a 6-hour time difference from your headquarters in Miami. The call notes that a Mayday has been issued and that the ship is being evacuated. You are the public relations personnel assigned to the crisis management team for Carefree Cruise Lines.