(Jessica) Please follow the guidelines and student wants plagiarism report Principles of Innovation and Entrepreneurship Assignment 2 2,000-word assignment: Answer both parts (a) and (b) of ONE of...

PRINCIPLES OF INNOVATION AND ENTREPRENEURSHIP ASSIGNMENT 2
Table of Contents
Part A    3
1. Introduction    3
2. Rationale of Creativity in Organisational Growth    3
Creativity: Tools and Frameworks of Enhancement    3
Assessing Space and Phases of Creativity Enhancement    4
Part B    5
Factors Inhibiting or Preventing Creativity    5
2.1 Discussion    6
3. Conclusion    7
4. References    9
Part A
1. Introduction
Innovation and creativity are two interlinked components that shape ideas into business values. In fact, they serve as the routine drivers of the organisational growth because creativity is one of the major factors that is associated with the overall development and survival of the organisation in any business context (Alrowwad and Abualoush, 2020). What makes creativity an essential factor is the process, through which generation and evolution of ideas takes place to bring in all positive enablers of success for the organisation.
In modern context, organisations thrive to structure their employees’ skills of creativity in the best manner possible because global markets are now highly competitive (Falola et al. 2018). It is imperative that survival in such a crucial condition is not an easy task to accomplish. The following is the analysis of the conceptual frameworks and provisions of organisational leadership that can be applied to enhance the process of creativity.
2. Rationale of Creativity in Organisational Growth
At first, it is significant to note here that creativity is essential in the context of consistent growth of the organisation because it keeps the business values anew for the customers. The customers, targeted segments of business get new product lines or the improved versions of the existing ones that redefines their mentality about a specific product (Wu and Chen, 2018).
The consumer behaviour is constantly intrigued by the new features and the attributes that a specific product shows to them. Thus, when it comes to create a new idea, it has to be competent enough to provide business value in the context, in which it is created. In other words, the idea of creation or change should be worthy enough to gain sustainable advantage in the ever-growing market (Ritter and Mostert, 2018).
Creativity: Tools and Frameworks of Enhancement
Additionally, creativity in employees can be enhanced by adhering to specific tools and concepts. In any organisational context, creativity is similar to the concept of Lewin’s force field analysis. It implies that two forces exist in the same system that maintains the status of balance, referring to the change brought by creative ideas. These forces work against each other and achieve the condition of status quo.
In fact, force field analysis proposed by Lewin perceives these two forces categorised as driving forces and restraining forces. While driving forces function to bring in changes through creativity, restraining forces, the other half of the same sphere, tend to oppose the idea of change and thus, the organisational balance is sustained. In the conventional ideology of change, this force field exists in every organisation and it depends over the efficacy of the leaders how they lead driving forces to promote creativity in employees.
Moreover, the driving forces have to be in the ideal frame of change that is they must be supported on behalf of the organisation leaders to keep their existence intact. At the same time, the leaders should provide their insightful views, support and share in their experience so that the driving forces involved in bringing the change can enhance their potential. There are some specific components, which positively operate through this process of innovation and creativity.
Assessing Space and Phases of Creativity Enhancement
In the context of enhancing creativity, analysis of the space for creating new ideas and their conversion into business values should be implemented. The organisational leaders carry out this assessment of reviewing whether or not, their strength has that desired ‘space’ for the new idea. The process of enhancement of creativity starts from this phase point; the employees are encouraged to exhaust their potential in the context of thinking as well as in ensuring how much space, as per the allocation of resources to put creativity into practice, exists in the organisation. When the balance is achieved in between these two, it is assumed that the creativity has been successfully carried out and its business value is achieved.
Secondly, creativity is enhanced by applying the concepts of recognising the state of the market evolution. At times, a specific degree of stability is achieved and for a while, there is no considerable change seen in the market. The organisational leadership can take the...