KINDLY ANSWER THESE THREE FROM YOUR OWN OPINION IF NEED TO BE RESEARCH THEN KINDLY PLEASE HAVE IT SCHOLARLY PREVIEWED WITH SCHOLARLY PREVIEWED REFERENCES TOO, ALSO PLEASE IF YOU CAN MAKE IT LOW IN SIMILARITY.
(1)
Social media marketing in healthcare has its advantages and disadvantages. HIPAA complianceis one of the biggest challenges of social media in healthcare. Healthcare professionals are leery of entering into the social media fray for fear that they will compromise patient privacy, either through what they post or by exposing their networks to viruses or hacking.
Fortunately, HIPAA offers specific guidelines on how to safely post information, comments, photos, or videos online without violating patient privacy laws. These include “de-identification” of patients by removing or omitting names, insurance or Social Security numbers, date of birth, and photos and eliminating specific details of rare medical issues, including the dates they occur. Healthcare providers can also obtain consent from patients to post their photos on social media sites. What are your thoughts regarding HIPAA regarding social media and marketing?
(2)
The advantage of social media is that it allows for dialogue and feedback from the patient. It gets publicity for the organization and it shows that the organization is willing to evolve with the times. However, it can be a detriment due to patients' ability to contribute negative reviews. Due to the Consumer Review Fairness Act, the organization cannot create agreements restricting patients from submitting public negative reviews. Many have tried, but copyright laws and this act prevent the negative reviews from being stifled. This makes way for false negative and positive reviews.
References
Nadel, S. A., Esq. (2017). HEALTHCARE PROFESSIONALS ENCOUNTER HURDLES WHEN FACED WITH NEGATIVE REVIEWS ON SOCIAL MEDIA.The Health Lawyer,30(2), 30-36. Retrieved from https://proxy.cecybrary.com/login?url=https://www-proquest-com.proxy.cecybrary.com/docview/2089335383?accountid=144459
(3)
The obvious advantage is being able to service patients in an efficient and quick manner. Using social media is also cost effective, plus it helps you build a better relationship with patients. Social media can be used to help educate patients on a variety of topics as well as, attract other professionals to join your organization. The obvious disadvantage would be issues of privacy. Another problem could be compliance issues and the risk of promoting false information, and finally, the lack of control once bad information gets out.
Many providers and others in healthcare are reluctant to get into social media marketing in healthcare for the following three reasons (ranked by level of concern): HIPAA compliance, Desire to stay professional, Fear of negative response.(www.boostmedical.com, 2020)
Patients are there – In the US, there are more than 250 million people on Facebook. Physicians can connect with patients and establish relationships online, allowing you to build credibility and trust with the online community.(www.yourpracticeonline.net, 2015)
Works Cited
www.boostmedical.com. (2020).8 Challenges And Benefits Of Healthcare Social Media Marketing. Retrieved from Boost Medical: https://boostmedical.com/
www.yourpracticeonline.net. (2015, February 13).PROS AND CONS OF SOCIAL MEDIA IN HEALTHCARE. Retrieved from Your Practie Online: https://www.yourpracticeonline.net