Lazada as your choice company Lazada is actively seeking new markets to grow its eCommerce business, it is imperative for the company to consolidate its market position as well as exploring potential...

Lazada as your choice company
Lazada is actively seeking new markets to grow its eCommerce business, it is imperative for the company to consolidate its market position as well as exploring potential markets to drive growth. You have to:
1. Analyse the value chain of Lazada
2. Identify key competencies of Lazada and justify how the company capitalises its strengths to gain its competitive advantage in Singapore
3. Conduct a macro environmental scan of a new market of your choice for Lazada
4. You are to consider the strengths of the top 3 eCommerce companies in the new market of your choice and explain how Lazada can compete effectively against the incumbents
5. Consider the different mode of entry available, you are to choose the most desirable mode of entry for Lazada and justify your choice