Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these fi rms do to cope with the intangibility of their...

Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these fi rms do to cope with the intangibility of their services? What could they do better? How do they deal with consumer quality and risk perceptions,

Oct 02, 2022

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Legal and accounting firms now advertise their services in many countries. Search for a few advertisements and review the following: What do these fi rms do to cope with the intangibility of their...

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