Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Lecturer / Tutor Stephen Rodwell Trimester T1, 2019 Assessment...

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Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Lecturer / Tutor Stephen Rodwell Trimester T1, 2019 Assessment Title Assessment 1 – Individual Report Learning Outcome/s (found in the Subject Outline) 2 & 3 Assessment type Individual Weighting % 20% Word count 1,500 words (+/- 10%) Due day & date 22nd March 2019 (before 5pm) Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☐ ☒ ☒ ☒ ☒ ☒ ☐ Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions. This report should explore the current situation this hotel chain is in. You should utilise at least two theoretical models in your positional analysis (e.g. PESTLE and Porter’s Five Forces Analysis). Present your findings as a research report (1500 words) using the following structure: Page 2 of 4 • Cover page: Your name, MGT802 and the title of the report: this should be a concise description of your report • Table of contents: list all major sections with page numbers • Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). • Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing. • Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report. • Reference list: use the APA referencing system. Please note the following important points: • The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing. Overall presentation should reflect the appropriate business format. • Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles) • Descriptive papers (i.e. not critical) will receive a grade of 50% or less Readings for the assessment The text and all relevant journals found through the Academic Databases (found via the ICMS Library and MyAthens (EBSCOHost). Grading Criteria / Rubric See below ASSESSMENT BRIEF___________________________________________________ Page 3 of 4 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, and original/creative thought is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. Knowledge and Understanding 50% Limited understanding of required concepts and knowledge. Key components of the assignment are not sufficiently addressed. Adequate knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Content and Purpose 20% Does not meet minimum standard. Lacks a clear focus with large sections of unnecessary or irrelevant Meets minimum standard. Adequately defined focus and content with alignment to the Tourism and Progressing beyond minimum standard. Broad focus with most content clearly aligned to the Tourism and Hospitality industries. Mostly Significantly exceeds minimum standard. Clear focus with minimal unnecessary or irrelevant information included. All content is clearly Outstanding standard and exhibits high levels of application. Consistently demonstrates a systematic and critical ASSESSMENT BRIEF___________________________________________________ Page 4 of 4 information included. Content is disjointed and does not align to distribution in the Tourism and Hospitality industries. Hospitality industries. relevant academic sources used. aligned to the Tourism and Hospitality industries. All academic sources used are relevant understanding of content and purpose of the assignment. All academic sources used, showing depth of content and purpose. Structure 10% Discussion points do not flow smoothly or logically, no connection between ideas. Paragraphs not well used or lacking structure. Minimal structure evident however applicable points loosely connected. Limited use of paragraphs. Good structure evident with some applicable points presented in a logical order. Paragraph structure used throughout. Very good structure evident with most applicable points presented in a clear and logical order. All paragraphs are well organised. Excellent structure evident with all applicable points presented in a clear and logical order. Paragraphs well defined and organised to a very high quality. Research & Referencing 10% Insufficient evidence of research. Insufficient academic sources used. Sources of information not referenced using the APA style. Limited evidence of research. Minimal academic sources use. Many errors in APA referencing style. Good evidence of research and academic sources use. Few errors in APA referencing style. Clear evidence of research. Several high-quality academic sources used. One or two errors in APA
Answered Same DayMar 18, 2021MGT802ICMS (International College of Management Sydney)

Answer To: Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management...

Soumi answered on Mar 19 2021
123 Votes
Running Head: HOSPITALITY MANAGEMENT SIMULATIONS    1
HOSPITALITY MANAGEMENT SIMULATIONS    7
POSITION REPORT ON HILTON HOTELS AND RESORTS
STUDENT NAME: _____________________
SUBJECT TITLE: HOSPITALITY MANAGEMENT SIMULATIONS
SUBJECT CODE: HOS802
Table of Contents
Introduction    3
Findings for Hilton Chain of Hotels    3
PESTLE Analysis    3
Porter’s Five Forces Analysis    5

Conclusion and Recommendation    6
References    7
Introduction
    The Hilton Chain of Hotels is among the top five hotels of the world. Its hospitality management is a centre of attraction and reason for it being in the topmost five of the lists. This hotel provides benefits to its customers and affectionate service of the staff makes it more likely to study and make report of it. The aim of this report is to use Hilton Hotel as a case study about hotel management simulation. It covers the current status of the hotel. The business of hotel is determined by using positional models such as PESTLE and Porter’s five forces analyses. These models help to identify the exact position of the hotel in the today’s world. This report covers all the factors, which influence the organisation. This report covers the management strategies used by hotels. It also covers the recommendation given to the organisation to make its position further strong and organisation will be able to achieve first position.
Findings for Hilton Chain of Hotels
    The Hilton Chain of Hotels is among the top positions in the hotel business market in the world. Hilton has hotels worldwide. The founder of the company was Conrad Hilton. It is headquartered in Virginia, USA. It has hotels all over the world. The operating income of the organisation is US$1.372 billion (Hilton Brands, 2019). The revenue generated by the organisation is US$ 9.140 billion. The net income of the organisation is US$ 1.259 billion and total assets are US$ 14.308 billion. The total equity of the organisation is US$ 2.027 billion (Hilton Brands, 2019). The current position of the organisation can be analysed by PESTLE and Porter’s Five-Force Analyses.
PESTLE Analysis
As suggested by Widya Yudha, Tjahjono and Kolios (2018), PESTLE is a strategic analytical tool. It stands for political, economic, social, technological, legal and environmental factors. PESTLE analysis of Hilton Hotel finds the potential effect of the factors on the revenue and growth prospect of the organisation.
    P
    Political
    These factors include—
· Corruption in regulation of services
· Anti-trust law related to the lodge
· Pricing regulations of the company
· Tax rates and incentives of the home country, in which hotel is going to open
· Industrial safety regulations and mandatory employee benefits
· Product labelling and wage legislation
    E
    Economic
    They are—
· Inflation rates and interest rates
· Economic growth rate
· Unemployment rate
· Labour cost and productivity in the economy
· Skilled workforce
· Infrastructure quality of the organisation
· Government intervention in the free market
· Efficiency of financial market
    S
    Sociocultural
    Sociocultural factors, which influence the operations of the Hilton Hotel are—
· Culture of the society
· Attitude of the people
· Class structure, power structure and hierarchy of the society
· Education level and standard of the society
· Demography and skill level of the population
· Leisure time taken by the population
    T
    Technological
    Following factors influence the business of Hilton Hotel—
· Technology adopted by rival organisation
· Impact of technology on the offering of products
· Impact of cost in implementing technology
· Rate of technology diffusion
· Impact of chain value...
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