Macleay College Exam PaperTrimester32022Cover SheetIMC102: Integrated Marketing CommunicationExam InformationUnit...

1 answer below »










































Macleay College Exam Paper








Trimester


3


2022








Cover Sheet








IMC102: Integrated Marketing Communication





























Exam Information



















































































































































































Unit Coordinator


/Lecturer

















Florence Dobbie

















Contact Email























Exam Duration

















120 minutes (2 Hours) plus 10 minutes reading time

















Exam Format

















Onlin


e

















Number of


Exam Sections

















2




















Number of Questions

















5

















Total


Exam Marks

















100

















Total


Unit


Weighting

















30%

















Resources

















Open book


























Number of Pages








(


Excluding


Cover Sheet)

















3

















Approved By

















Florence Dobbie & Lisa Campton

















Date

















19


th


December 2022
















































































EXAM PAPER |


IMC102 Integrated Marketing Communications


T3 2022 | Updated by:


Florence Dobbie


on


21/11/2022








©


Macleay College


|


CRICOS Provider Code 00899G | TEQSAPRV12031 | Institute of Higher Education





































































































Submission Details















































This is a


Take-home


exam


. Text books


, dictionaries and notes


are allowed in the exam


.











This is an individual exam. You must not speak to other students or look at others work.











Create a new word document and on top of the first page type


your


StudentID_FirstName_LastName_


Unit


Name_T


3


202


2


.











You do not have to rewrite the question in your exam answers. Just write the number of the question.











The typed answers must need to be submitted in


Turnitin


in Moodle within the


24


hours


of












the given timeframe.











Important note:


please write any answers requiring analysis or opinion in your own words.


Any direct match on


Turnitin


will result in zero marks for the question


.











Document format


accepted:


PDF or Word


– do not use a Pages document





















































1

















EXAM PAPER |








IMC102 Integrated Marketing Communications








T3 2022 | Updated by:








Florence Dobbie








on








21/11/2022














©








Macleay College








|








CRICOS Provider Code 00899G | TEQSAPRV12031 | Institute of Higher Education















































































































































Exam Section

















1

















Exam Section Name

















Case Study

















Instructions to students

















2 Kickstarter Projects are provided below.








Select one of them to answer all the questions of Section 1.








State on your paper which Kickstarter you have selected.








All questions from


Section


1 will relate to the selected Kickstarter project, please ensure you are answering all questions.














Kicstarter


Project 2: Moonrise Seaweed Co.:





https://www.kickstarter.com/projects/seaweed/moonrise-seaweed-co














Scenario:


You





have been recruited by the


entrepreneur behind the selected


Kickstarter


project to help the company sell their products on the


Australian Market


.


























Number of questions

















2

















Total marks


available

















60


























Question








1








(30 marks)











Your Task:





Pr


ior to creating


a


IMC plan, you have been asked by





the





Marketing Manager


of


the selected company


to provide an overall situational analysis.











Explain what you could be investigating











Provide an example of insights that could be relevant to the Kickstarter project selected.








Expected word count:


250 words











Question








2








(








3








0 marks)











Your Task:


As the company is getting ready to launch on the Australian market, you have been asked to outline a strategic plan for the company.











Create a draft of the direction you would take and provide a brief summary for each section of the plan. You are not required to complete the whole plan.








Expected word count:


250 words























































































































Exam Section

















2

















Exam Section Name

















Case Study

















Instructions to students

















All questions from


Section





2


will relate to the


below campaign


, please ensure you are answering all questions.




















https://www.adnews.com.au/campaigns/mandc-saatchi-reveals-first-work-for-craft-beer-brand














Please ensure you watch and read the information on the above URL to assist answer the following questions. The answers are not on Google, or on the web page shared. So please do not copy and paste information found.








Scenario


: You are working with Boston Beers on their latest campaign.


























Number of questions

















3

















Total marks


available

















40 marks
































Question


3


(


15


marks)








Describe the promotional


mix


that you would consider critical in meeting your promotional objectives, and indicate why you have chosen them


in relation to the above campaign


.








Expected word count:


200 words

















Question


4


(


15


marks)








Select 3 promotional tools you have selected in Question 3, and identify their limitations in relation to the above campaign. Briefly describe how you would measure success of the campaign.








Expected word count:


200 words

















Question


5


(


10


marks)








I


dentify ethical and regulatory issues


to be considered when creating


a





IMC


plan for the company. List 3 and provide a brief summary for each.








Expected word count:


150 words



































End of Paper























1

















EXAM PAPER |








IMC102 Integrated Marketing Communications








T3 2022 | Updated by:








Florence Dobbie








on








21/11/2022














©








Macleay College








|








CRICOS Provider Code 00899G | TEQSAPRV12031 | Institute of Higher Education














Answered Same DayDec 19, 2022

Answer To: Macleay College Exam PaperTrimester32022Cover SheetIMC102: Integrated Marketing...

Deblina answered on Dec 19 2022
30 Votes
Microsoft Word - Macleay College Statement of Exemption.docx
Macleay College Exam Paper
Trimester 3 2022
Cover Sheet
IMC102: Integrated Marketing Communication
Exam Information
    Unit Coordinator/Lecturer
    Florence Dobbie
    Contact Email
    [email protected]
    Exam Duration
    120 minutes (2 Hours) plus 10 minutes reading time
    Exam Format
    Online
    
Number of Exam Sections
    2
    Number of Questions
    5
    Total Exam Marks
    100
    Total Unit Weighting
    30%
    Resources
    Open book
    Number of Pages
(Excluding Cover Sheet)
    3
    Approved By
    Florence Dobbie & Lisa Campton
    Date
    19th December 2022
    EXAM PAPER | IMC102 Integrated Marketing Communications T3 2022 | Updated by: Florence Dobbie on 21/11/2022
© Macleay College | CRICOS Provider Code 00899G | TEQSA PRV12031 | Institute of Higher Education
    
Submission Details
    · This is a Take-home exam. Text books, dictionaries and notes are allowed in the exam.
· This is an individual exam. You must not speak to other students or look at others work.
· Create a new word document and on top of the first page type yourStudentID_FirstName_LastName_UnitName_T3 2022.
· You do not have to rewrite the question in your exam answers. Just write the number of the question.
· The typed answers must need to be submitted in Turnitin in Moodle within the 24 hours of
the given timeframe.
· Important note: please write any answers requiring analysis or opinion in your own words. Any direct match on Turnitin will result in zero marks for the question.
· Document format accepted: PDF or Word – do not use a Pages document
1
EXAM PAPER | IMC102 Integrated Marketing Communications T3 2022 | Updated by: Florence Dobbie on 21/11/2022
© Macleay College | CRICOS Provider Code 00899G | TEQSA PRV12031 | Institute of Higher Education
    Exam Section
    1
    Exam Section Name
    Case Study
    Instructions to students
    2 Kickstarter Projects are provided below.
Select one of them to answer all the questions of Section 1.
State on your paper which Kickstarter you have selected.
All questions from Section 1 will relate to the selected Kickstarter project, please ensure you are answering all questions.
· Kickstarter Project 1: Organic Cotton Clothing: https://www.kickstarter.com/projects/safynorganiccotton/100-organic-cotton-clothing
· Kicstarter Project 2: Moonrise Seaweed Co.: https://www.kickstarter.com/projects/seaweed/moonrise-seaweed-co
Scenario: You have been recruited by the entrepreneur behind the selected Kickstarter project to help the company sell their products on the Australian Market.
    Number of questions
    2
    Total marks available
    60
Question 1 (30 marks)
Your Task: Prior to creating an IMC plan, you have been asked by the Marketing Manager of the selected company to provide an overall situational analysis.
· Explain what you could be investigating
· Provide an example of insights that could be relevant to the Kickstarter project selected.
Expected word count: 250 words
Answer: In the Integrated Marketing Communication program the situational analysis focuses on the factors that influences the relevance development of a promotional strategy. Like the overall marketing situation analysis, the promotional program situation analysis requires and investigation of the internal as well as an external analysis the internal analysis focuses on assessing the relevant areas involving the product or the service offering and the company itself. While the capabilities of the firm and its ability to develop and implement a successful promotional program is deliberately investigated with a proper domain for...
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