Major essay

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GLOBAL MEDIA IN AUSTRALIA
Table of Contents
Introduction    2
Definition of Global Media    2
Formation and Influence of Global Media in Australia    3
Impacts of Global Media in Australia    5
Social Impacts    5
Political Factors    6
Economic Impact    8
Cultural Impact    8
Presence of Diasporic Elements in Media    9
Conclusion    10
References    11
Introduction
Global media is the means for international communication that has no boundaries of country or continent. It is the means to connect various fields through social, political, communal, and cultural interests between people of different parts of the world. Social media and the advent of globalization have brought the modes of communication within the realm of the common touch. The essay has focused on the Australian context to understand and evaluate the various impacts of global media and how it has changed the different social, political, and cultural effects. The comparison between the traditional and contemporary media influences and their diasporic effects has been discussed.
Definition of Global Media
    Global media is one of the most modern terms of communication that mingles the global media in different terms and means. The main idea of global media is to create global or international communication that can help in connecting people from different parts of the world. The global media interacts with the sociological, political, economic, and cultural divisions within the broader spectrum. The global media helps in relinquishing the transfer of knowledge and culture for spreading the intellectual hegemony of the soft power that often runs through the global communication model[footnoteRef:1]. Global communication has given birth to a new millennium, where different parts of the international communication fields are joined together with the help of the global media. Global media has created communication between different parts of the world and the contribution itself has been significant for creating different positions because it runs beyond the boundaries of political and economic standards. [1: Mateus, Julio-César, and María-Teresa Quiroz-Velasco. "Educommunication: A theoretical approach of studying media in school environments." (2017)]
That is why the transnational media corporations are celebrated because it has helped in bringing a new era not only in the field of communication but also in other contemporary social political and economic fields which have been sustained because of the emergence of global media[footnoteRef:2]. The reason global media is different from local media is that local media is active only e between the boundaries of the local places. Global media is beyond the boundaries of any nation or continent. Global media has been effective in creating better communication between different parts of the world and helped in keeping the sovereignty and control of information resources between the political territory of international governments. There are several theoretical standards through which the global media can be defined and described elaborately. [2: Lundby, Knut, and Giulia Evolvi. "20 Theoretical frameworks for approaching religion and new media." Digital Religion: Understanding Religious Practice in Digital Media (2021): 233.]
It is because the earlier methods of communication have failed to develop certain research models and agendas to match the proper requirement that can provide a satisfactory explanation for global communication. But the new methods of global media have created different definitions and explanations of the terms and representation of the method of communication. With the advancements in technology and the creation of different way social platforms, it has been easier to communicate between different nations. The international communication between different countries and continents have improvised a new method of communication that can be fruitful for globalisation and other discourses of society[footnoteRef:3]. [3: Touri, Maria. "Sustainable Development Through Communication: Toward New Theoretical Approaches." In Sustainable Development and Communication in Global Food Networks, pp. 75-108. Palgrave Macmillan, Cham, 2020]
Formation and Influence of Global Media on Australia
    The formation of the Australian global media industry is quite diverse and it consists of various types of digital and traditional formats that cater to i's predominantly English-speaking population. The Global method of communication consists of a variety of formations that includes radio newspaper television and other methods of online communication including various social media platforms[footnoteRef:4]. Apart from the regional and Federal sources several international sources of the media report on Australian news along with fork of focusing on their cultural opinion and policies. Australia used to be the country to rank 19th of 180 countries according to the press freedom index but in 2022 the rank declined to 26th[footnoteRef:5]. The main reasons that surround Australia for its formation of global media include several social logical political economic and geographical reasons that are helpful in gaining the media influence that the country currently has. [4: Hao, Yunhong, Qamar Farooq, and Yuan Sun. "Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cross‐cultural management." Corporate Social Responsibility and Environmental Management 25, no. 4 (2018): 704-711.] [5: Flew, Terry. UNDERSTANDING GLOBAL MEDIA (INTERLOAN 329770)-. Macmillan International Higher Education, 2018.]
Since the graphical situation of Australia is quite strong since it is one of the most influential developed countries in the Asia Pacific region. The country is developed and has been quite influential in its social-political aspects. Since globalisation is one of the main mediators of global media the country has developed technology that influence its social-political requirements. In the purpose of global trade, the country has been quite successful in implementing the different methods of communication and it first affected positively in their important export trade[footnoteRef:6]. Due to the global communication methods, Australia is being able to political points to communicate with other parts of the world. [6: Wondmagegn, Berhanu Y., Jianjun Xiang, Keith Dear, Susan Williams, Alana Hansen, Dino Pisaniello, Monika Nitschke et al. "Increasing impacts of temperature on hospital admissions, length of stay, and related healthcare costs in the context of climate change in Adelaide, South...