OL 501 Module Five Short Paper Guidelines and Rubric OL 501 Module Five Short Paper Guidelines and Rubric Prompt: Management functions include setting and measuring goals for a company, determining...

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Management functions include setting and measuring goals for a company, determining which elements are key to a particular situation, and leading/motivating the company to meet those goals. This paper will focus on setting goals for your chosen company and measuring those goals.


OL 501 Module Five Short Paper Guidelines and Rubric OL 501 Module Five Short Paper Guidelines and Rubric Prompt: Management functions include setting and measuring goals for a company, determining which elements are key to a particular situation, and leading/motivating the company to meet those goals. This paper will focus on setting goals for your chosen company and measuring those goals. Review the resources in this module for additional help on elements of this assignment. Specifically, the following critical elements must be addressed:  Based on the TOWS analysis performed on your chosen company, set two goals for your chosen organization to pursue.  Suggest at least one metric per goal that managers could use to measure how well the company is meeting each goal. Metrics need to be objective and meet the SMART criteria: Specific, Measurable, Actionable, Relevant, and Timely. See Start SMART Goal Setting for more information on setting SMART goals. Rubric Guidelines for Submission: This short paper must be 2–3 pages in length (plus a cover page and references) and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. All references must be cited in APA format. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Goals Meets “Proficient” criteria and employs industry-specific language to demonstrate expertise in the two goals for the chosen organization to pursue based on TOWS analysis Provides two goals for the chosen organization to pursue based on TOWS analysis Provides two goals for the chosen organization to pursue based on TOWS analysis, but goals are unclear or lack detail Does not provide two goals for the chosen organization to pursue based on TOWS analysis 45 Metric Meets “Proficient” criteria and employs industry-specific language to demonstrate expertise in providing at least one metric per goal that managers could use to measure how well the company is meeting each goal Provides at least one metric per goal that managers could use to measure how well the company is meeting each goal Provides at least one metric per goal that managers could use to measure how well the company is meeting each goal, but metrics are unclear or lack detail Does not provide at least one metric per goal that managers could use to measure how well the company is meeting each goal 45 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 http://www.goalsettingbasics.com/smart-goal.html Total 100%
Answered Same DayOct 16, 2021

Answer To: OL 501 Module Five Short Paper Guidelines and Rubric OL 501 Module Five Short Paper Guidelines and...

Parul answered on Oct 18 2021
151 Votes
Indeed, management function includes setting realistic yet overarching goals that urges the company to perform better and grow in future. It is essential to comprehend particular situation before strategizing and setting any goals (Southwest Airlines Case Study: Using Human Resources for Competitive Advantage – MSE., 2017). This is because a wrong management function wouldn’t lead to where business wants to go. Therefore, it is critical for any company to thoroughly assess the situations one is operating in and then set SMART goals to stay relevant and profitable in times to comes. By the virtue of this assignment, I have chosen one of the transformational companies in the Airline Industry - Southwest Airlines. Situational Analysis for Southwest Airline can be best analysed through TOWS also known as SWOT framework (Southwest Airlines SWOT Analysis., 2017).
Goals for Southwest Airlines
· To generate more business value and revenue by attracting more travellers who are inclined towards low-fare brand
· Providing outstanding customer service and generating a loyal base of customers
· Focusing on maintaining healthy financial strength
· Commitment to contain costs and maximizing productivity in order to maintain their competitive advantage. The company needs to successfully drive a business strategy that can help...
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