Managers who engage in “coopetition.” In business, firms that both cooperate and compete with other firms are de- scribed as engaging in “coopetition.” A study published in Industrial Marketing...

Managers who engage in “coopetition.”

In business, firms

that both cooperate and compete with other firms are de-
scribed as engaging in “coopetition.” A study published in

Industrial Marketing Management

(February 2016) exam-
ined the level of external tension experienced by managers

who engage in coopetition. External tension (measured

on a 20-point scale) was recorded for each in a sample of

1,532 managers, all from firms that were engaged in coope-
tition. The sample mean tension was

Aug 24, 2022

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Managers who engage in “coopetition.” In business, firms that both cooperate and compete with other firms are de- scribed as engaging in “coopetition.” A study published in Industrial Marketing...

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