Resource:Market Segmentation and Buyer Behavior Grading Guide
Createa 12- to 15-slide Microsoft®PowerPoint®presentation with speaker notes on trends in the consumer buying environment, andexplainhow these tie into the marketing segmentation by consumer groups.
Describethe consumer trends that influence purchasing patterns, andprovidean overview of the different consumer groups (market segments).
Choosetwo of the companies from the list below:
Examineeach company's website to determine what segmentation strategy the firm uses.
Answerthe following questions, andprovideexplanations for your responses:
Formatyour presentation consistent with APA guidelines.
Submityour assignment.
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