Marketing Opportunities

MARKETING PLAN FOR CAFÉ
MARKETING PLAN FOR CAFÉ
COFFEE BITE
Introduction
The Coffee Bite is a self-owned locally established business
The café has been serving its customers with a variety of coffee with some snacks
Environment of the café is friendly, welcoming and adaptable
The ambience of the café is modern and entertaining
Focus is on creating exceptional experience for the customers
Customer centric strategies are adopted
Hoping to expand the business and become a popular coffee shop in the region
The Coffee Bite is a self-owned locally established business. The café has been serving its customers with a variety of coffee with some snacks to go with it. The environment of the café is friendly, welcoming and adaptable. The ambience of the café is modern and entertaining and the café can accommodate 20 people at a time. The coffee and food being sold at Coffee Bite is procured from local farms. The management and staff of the café have been striving for years to create an exceptional experience for the customers. The business strategies being adopted by the management of the café are customer centric and satisfaction of the customers and to provide them value for their money is the primary objective of the business. The business is now hoping to expand itself and to become one of the most popular coffee shops in the area.
2
Growth and Expansion Objectives
Three objectives identified on the basis of the internal and external environment of the café are:
Developing Brand Awareness
Expand the Menu Options
Explore Other Niche Markets for Expansion
After analysing the internal and external environment of the business, the owner of Coffee Bite has decided to expand the business. The management of Coffee Bite is focused at aiming the above mentioned objectives over the period of a year to support the sustainable growth and expansion of the café.
3
Developing Brand Awareness
The aim is to develop enough brand awareness among the customers
Target is to make nearly 50% of the people know about Coffee Bite
As opined by Uka (2020), this will help the business to be popular
Will also help to attract and retain a loyal customer base
The aim is to develop enough brand awareness among the customers so that nearly 50% of the people in the locality know about Coffee Bite. As opined by Uka (2020), this will help the business to be popular and upon its expansion will help to attract and retain a huge customer base.
4
Expand the Menu Options
Customers like to enjoy variety
Customers mostly visit places where they get options to choose from according to their...