Marketing project

MARKETING PROJECT
Table of Contents
Part A                                            3
Part B                                            5
Part A
1.
The scope of a project is a statement of the objective of the marketing project. The scope is important because it highlights the purpose of the work. Hence, expectations of the task are clearly outlined and the outcome can be measured clearly.
2.
It is necessary to define project stakeholders to assign responsibility for each of the tasks that the project entails. It is important to allot resources according to the purpose of the project. The person engages with the project from beginning to end. The other stakeholders are affected by the outcome.
3.
One person cannot perform all tasks. There should be a proper distribution of tasks. Therefore, a manager has to delegate work to the subordinate or team member. Delegation of authority does not mean abdication of accountability.
4.
The limits of your role determine the deliverables, the resources and the outcome of the objectives assigned to you. Hence, it is critical that the limits are recognised so that any inclusions or exclusions do not cause hindrances to the desired outcome.
5.
The purpose of the project should be aligned to the objectives of the organisation. The company’s resource allocation is based on the objectives of the company. Therefore, the overall company perspective is the primary driver of the project outcomes.
6.
Resource allocation can be completed only if there is a thorough understanding and match between requirement and availability of resources. It is essential to understand if there are adequate or insufficient resources at the beginning of the project so that, if necessary, additional resources can be planned.
7.
There is a tendency to extend the activities of any project to expand beyond its scope. This causes loss of time, resources and compromises on the quality and quantity of the work. Hence, it is important to keep the focus within defined parameters.
8.
The project management tool provides a sequence of tasks, which are interdependent on each other. Therefore, it becomes a reference point for timelines of task completion. It increases the effectiveness and effectiveness of the team (Miller, 2016).
9.
The common project risks include poor project leadership, project team problems, change in the project team member, no continuity...