Marketing Thought Paper #1
You must write a 3-page paper for this topic. Your papers should be created in Microsoft Word or in a PDF.
You will examine Apple’s marketing strategy in this paper by addressing the following:
• How can Apple continue to create value for its iPhone customers?
• What product, service, and brand benefits could the company leverage to increase its value proposition?
• What trends in the marketing environment must Apple consider in future marketing efforts?
• What can Apple do to protect its market share and position against the competition?
• Is Apple behaving ethically/doing something good for consumers by launching so many versions of its iPhone, making models obsolete “before their time”? Why or why not?
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