MAT 510 business statistics Data Collection Practice A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers...

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MAT 510 business statistics


  1. Data Collection Practice


    A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Investigate this issue using statistical analysis.



    1. Explain which data collection method you would use and what procedures you would follow to apply this method to this situation.

    2. Propose which level of data measurement applies to the data collected. Justify your answer.

    3. Determine whether the data is qualitative or quantitative.

    4. Submit your work in a Word document.





Answered Same DayJul 11, 2022

Answer To: MAT 510 business statistics Data Collection Practice A maker of energy drinks is considering...

Shubham answered on Jul 11 2022
72 Votes
Running Head: BUSINESS STATISTICS                            1
BUSINESS STATISTICS                                    3
BUSINESS STATISTICS
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1. The given case situation suggests that primary data collection methods will be appropriate. The method of telephone surveys and observation will be used to investigate the matter and the marketing manager will ensure that it is conducted for specific period of time in departmental stores from where the energy drinks is sold. The surveys should be conducted first to get firsthand information (Knekta, Runyon, & Eddy, 2019). The questionnaires should not encourage any impose of suppositions. For the purpose those customers who like can containers or prefer them will be approached.
Survey questionnaire can be designed by including following questions
How many cans you use in a month?.........................
How many bottles you use in a...
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