Message Board 4: Applying the ADDING value framework & CAGE analysis to the SBA
Apply the concepts and techniques learned in this module to answer the following questions:
1. Widener’s School of Business Administration is considering whether it should offer its MBA program globally. Apply the ADDING framework to determine whether or not it would be worthwhile for the SBA to enter international markets with an MBA program.
2. Widener’s School of Business Administration (SBA) is trying to decide in which global markets to offer its MBA program. (a) Perform a CAGE analysis to explain what factors should be considered when deciding where to offer the MBA. (b) Pick a suitable market based on your CAGE analysis and explain why this would be good market for the SBA to enter.
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