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Microsoft Word - AT_ONE_MGT80002_SUM_2021_Instructions and Marking Criteria.docx MGT80002 – Business Strategy, Summer Semester 2021 15 December 2020 1 ASSESSMENT TASK ONE: SHORT ESSAY Submission details Word limit: 1,000 (+/- 10%) Weighting: 20% Due date: 09 January 2021 Assessment overview The purpose of this assessment task is for you to consider meanings of the concept of business strategy and its role in an organisational environment that is volatile, uncertain, complex, and ambiguous (VUCA). Assessment task Consider the definition of business strategy and its meanings in developing an essay that responds to the following questions: In considering business strategy as a process of strategic planning, what is the role of problem definition within business strategy? And how does the problem definition in business strategy shape the strategic engagement of the business with its stakeholders? Please provide one practical example to support your argument. In addressing this question, you may want to consider the following points: What does business strategy mean as a concept? What are valid definitions? What is the purpose/aim of (a) business? What is the role of business strategy in achieving business success? What does it mean for a business to act effectively and responsibly? What are sources of uncertainty in the organisational environment? How can an organisation effectively and responsibly engage with their stakeholders? MGT80002 – Business Strategy, Summer Semester 2021 15 December 2020 2 Writing Tipps It is recommended that you use 5-10 references from various academic sources and a case example to develop and support your argument. For a case example, you can choose any organisation (or multiple) that you are familiar with either through your own work experience, your own research, or through their exposure in the media. Please make sure that evidence from case examples and the academic literature is clearly referenced, or that examples from your personal work experience are clearly explained as such. If you need support with writing, editing, or referencing your assignment, there is a list of resources and links listed at the bottom of the ‘modules’ section on the Canvas site of this unit. Assessment criteria Using information effectively: Effective use of relevant information from a variety of sources Evaluate information critically: Analysis of relations between phenomena in discussion, using sound argumentation and relevant evidence Knowledge and interpretation of relevant key concepts and issues Ethical issue analysis: Consideration of organizational effectiveness and responsibilities in response to shifting stakeholder agendas Structure and expression: Organisation and presentation of ideas in writing See Marking Guide on the next page MGT80002 – Business Strategy, Summer Semester 2021 15 December 2020 3 Criteria: High Distinction 80‐100% Distinction 70‐79% Credit 60‐69% Pass 50‐59% No pass 0‐49% Using information effectively (20%) Consistently communicates, organises and synthesises information from a broad range of high‐quality digital sources and in a compelling manner. Communicates, organises and synthesises information from a broad range of digital sources and in a compelling manner. Communicates, organises and synthesises information from a range of digital sources. Communicates, organises and synthesises information from a limited range of digital sources. Communicates irrelevant or fragmented information (e.g. taken out of context or incorrectly paraphrased). Analysis – Evaluate information critically (30%) Systematically and methodically discriminates between assertion or personal opinion and information substantiated by robust and relevant evidence. Identifies and rectifies logical flaws. Systematically discriminates between assertion or personal opinion and information substantiated by relevant evidence. Identifies logical flaws. Discriminates between assertion or personal opinion and information substantiated by relevant evidence. Identifies logical flaws. Discriminates between assertion or personal opinion and information substantiated by evidence. Conflates or confuses assertion and personal opinion with information substantiated by robust evidence. Lacks logic or confuses logic with emotion. Knowledge and Interpretation (20%) Excellent knowledge and interpretation of selected material: advanced understanding of the issues. Very good knowledge and interpretation of selected material: pertinent understanding of the issues. Good knowledge and interpretation of selected material: adequate understanding of the issues. Satisfactory knowledge and interpretation of the key concept: adequate understanding; some related concepts and/or issues may be misunderstood. Fragmented or insufficient knowledge of the key concept, major misunderstandings of related concepts. Ethical Issue Analysis (20%) Clearly identifies the inherent ethical choices and implications involved in a professional and/or contemporary situation. Brilliantly demonstrates an understanding of the effects of perspective, context, personal views, and laws. Integrates clear descriptions of relevant ethical ambiguities/ dilemmas into the overall analysis. Clearly identifies the inherent ethical choices and implications involved in a professional and/or contemporary situation. Understands the effects of perspective, context, personal views, and laws. Integrates clear descriptions of relevant ethical ambiguities/ dilemmas into the overall analysis. Can identify/ name the inherent ethical choices and implications involved in the professional and/or contemporary situation. Clearly describes relevant ethical ambiguities/ dilemmas. Can identify/ name the inherent ethical choices and implications involved in the professional and/or contemporary situation. Satisfactorily describes relevant ethical ambiguities/ dilemmas. Struggles to or is unable to identify the ethical issue(s). May identify some of the professional and/or contemporary stakeholder issues or recognises relevant decision‐making dilemmas but fails to clearly describe them. Structure and Expression (10%) Excellent organisation of ideas; clear and nuanced writing style; accurate grammar, spelling and referencing. Very good organisation of ideas; clear writing style; accurate grammar, spelling and referencing. Good organisation of ideas; mostly clear writing style; mostly accurate grammar, spelling and referencing. Satisfactory organisation of ideas; some ambiguities but mostly accurate grammar, spelling and referencing. Unsatisfactory organisation of ideas. Inaccurate grammar and spelling affect the clarity of the argument.