Forum ParticipationMicrosoft Word - MKG102_Assessment1_ForumPartcipation_PartAModule2.docx ...

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Forum ParticipationMicrosoft Word - MKG102_Assessment1_ForumPartcipation_PartAModule2.docx 	 MKG102_Assessment1_Forumpartcipation_Partamodule2.Docx	2_	 ForumParticipation_PartA_Module3	 	 Page	1	of	4	 	 ASSESSMENT	BRIEF	 Subject	Code	and	Title	 MKG102	-	Consumer	Behaviour	 Assessment	 Forum	Participation	(Part	A)	 Individual/Group	 Individual	 Length	 750	words (+/- 10%) 	 Learning	Outcomes	 a) Explain	the	meaning	of	consumer	behaviour	and	its	 role	in	marketing	strategy	development.	 b) Apply	the	concept	of	the	consumer	decision-making	 model	to	provide	insights	into	consumer	buying	 processes.	 c) Categorise	the	needs	and	wants	of	consumers	and	 their	underlying	motivations	 d) Analyse	the	psychological	processes	affecting	 consumer	behaviour.	 Submission	 Part	A:	By	11:55pm	AEST/AEDT	Sunday	of	Module	2	 (Week	4).	Peer	responses	can	be	completed	in	the	week	 it	is	due	and/or	two	(2)	days	after	the	due	date.		 Weighting	 20%		 Total	Marks	 100	marks		 	 Context:	 The	aim	of	the	forum	participation	assessment	is	to	provide	a	framework	to	encourage	 student	engagement,	to	encourage	collaboration	and	foster	valuable	perspectives	gained	 from	shared	learning	experiences.	These	assessed	forums	promote	critical	thinking	in	the	 application	of	theory	into	practice.	Students	will	be	able	to	reflect	on	their	own	efforts,	and	 extend	and	enrich	this	reflection	by	exchanging	feedback	on	their	peers'	work.		 	Instructions:	 1. Visit	a	website	for	a	major	retailer	(e.g.	Harvey	Norman,	Myer	etc.,)	 2. Identify	services,	processes	and	communications	available	through	the	website	that	 are	designed	to	facilitate	consumer	decision-making.	Identify	and	discuss	what	step	 in	the	consumer	decision	making	process	each	service,	process	or	communication	 covers	-	is	there	a	service	or	communication	for	each	step?		 	 MKG102_Assessment1_Forumpartcipation_Partamodule2.Docx	2_	 ForumParticipation_PartA_Module3	 	 Page	2	of	4	 	 3. Provide	any	recommendations	of	any	additional	communications	/services	that	 would	assist	consumers	in	their	decision-making	that	are	not	being	offered.	 4. Summarise	your	findings	and	post	your	response	to	the	discussion	forum.	 5. After	you	post	you	will	see	everyone	else's	posts	so	please	read	and	comment	on	at	 least	two	(2)	student	posts.	Students	are	encouraged	to	visit	the	website	and	read	 the	post	to	provide	meaningful	insight	and	an	additional	perspective.	 Submission	Instructions:		 As	a	preparation	step,	create	a	word/text	document	and	develop	a	response	with	relevant	 references.	As	a	starting	point	the	essential	readings	in	Module	1	can	be	revisited	and	used	 as	references.	 Click	on	the	Module	3	discussion	forum	and	create	a	new	thread	and	copy	from	your	word	 document	and	paste	in	your	response.	Note	you	will	not	be	able	to	see	other	student	posts	 until	you	have	posted	yours.	Please	do	not	attach	the	word	document	in	your	post.	 	 MKG102_	ForumParticipation_PartA_Module3	 	 	 	 	 	 	 	 Page	3	of	4	 	 Learning Rubric: Assessment 2: Forum Participation A  Assessment	Attributes	 Fail	(Unacceptable)	 Pass	(Functional)	 Credit	 (Proficient)	 Distinction	 (Advanced)	 High	Distinction	 (Exceptional)	 	 	 Applied	the	consumer	 decision-	making	 model	to	the	analysis	 of	a	commercial	 website.		 	 50	%	 Little	or	no	evidence	of	 preparation	or	 referencing.	Limited	 understanding	of	the	 consumer	decision	 making	model	and	it’s	 application	to	marketing	 strategy.	 Some	evidence	of	 preparation	and	 referencing.	Satisfactory	 understanding	of	the	 consumer	decision	making	 model	and	it’s	application	 to	marketing	strategy.	 Limited	use	of	references.	 Good	evidence	of	 preparation	and	 referencing.	Good	 understanding	of	 the	consumer	 decision	making	 model	and	it’s	 application	to	 marketing	strategy.	 Good	engagement	 of	references	and	 coursework	 Very	good	evidence	of	 preparation	and	 referencing.	Very	good	 understanding	of	the	 consumer	decision	 making	model	and	it’s	 application	to	 marketing	strategy.	 Very	good	engagement	 of	references	and	 coursework	 terminology	and	theory	 over	multiple	weekly	 topics.	 High	level	of	 preparation	and	 referencing.	 Outstanding	 understanding	of	the	 consumer	decision	 making	model	and	 it’s	application	to	 marketing	strategy.	 Outstanding	 engagement	of	 references	and	 coursework	 terminology	and	 theory	over	multiple	 weekly	topics.	 Demonstrated	an	 understanding	of	 how	consumer	 behavior	theory	can	 be	applied	to	 marketing	strategy		 development	by	 providing	 appropriate		 strategic	 recommendations.	 25	%	 	 No	or	limited	 understanding	of	how	to	 apply	the	consumer	 decision-making	model	 to	marketing	strategy	 development.	 Satisfactory	 demonstration	of	 how	to	apply	the	 consumer	decision	- making	model	to	 marketing	strategy	 development.	 Good	application	 of	the	consumer	 decision	-making	 model	to	 marketing	strategy	 development	and	 recommendations.		 Very	good	 application	of	the	 consumer	decision	 -making	model	to	 marketing	strategy	 development	and	 recommendations.	 Strategy	was	well	 justified.	 Outstanding	 application	 of	 the	 consumer	decision	 -making	 model	 to	 marketing	strategy	 development	 and	 recommendations.	 Strategy	 was	 creative,	 well	 thought	 out	 and	 had	 excellent	 justification.	 	 MKG102_	ForumParticipation_PartA_Module3	 	 	 	 	 	 	 	 Page	4	of	4	 	 Peer	Feedback	 .	 Provided	meaningful	 and	thoughtful	 feedback	to	at	least	 two	(2)	peer	 responses.	 	 25	%	 No	feedback	provided.	 Minimal	feedback	 provided	 Good	peer	 feedback	provided	 and	engagement	in	 the	discussion.	 Meaningful	and	 detailed	feedback	 provided.	Very	good	 engagement	in	the	 discussion	forum.	 Meaningful	and	 detailed	feedback	 provided.	 Outstanding	 engagement	in	the	 discussion	forum.

Sourav Kumar · Accepted Answer

Running Head: ASSIGNMENT
ASSIGNMENT
6
ASSIGNMENT
Table of Contents 
About Myer	3
Services provided by Myer	3
Communication to customer	4
Recommendations	4
Summary	5
References	6
About Myer
Myer has been the chain departmental store in Australian market which has thrived in the market by their strategies and also known to be very good at delivering products and giving the customer a satisfaction of ordering online. They have created a market place for the customers where they can sit at their home and can choose product at their own ease (Bailey, 2016). They also provide support to customers in every way possible whether it be order related or product related. They have created their interface in ways which is very user friendly and customer interactive.
They have a lot of product for mem, women, children and many more. Their major product at the starting of the company was Myer’s store card which was managed by ARFN (Australian Retail Financial Network) (Craik, 2015). It also had gift card which is also applicable in today’s time too. Having the gift and credit card of Myer’s, customer’s won’t have to look for options for paying for the product, instead they can directly use their credit card and make a hassle free transaction.
Services provided by Myer
Myer have created a funnel into the market by winning the customers through their service which includes a variety. They are top at providing personalized services based on occasion and on demand. Some of the services are as follows:
1) Experience and services: They have set up in-store shopping experiences across Australia in almost all of the capital cities. This store has more to do just other than normal shopping.

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