assignment attachedMicrosoft Word - MRKT2003 Global Marketing Assignment 1 2021.docx Global...

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assignment attachedMicrosoft Word - MRKT2003 Global Marketing Assignment 1 2021.docx Global Marketing MRKT2003   Assignment 1  Achievements, challenges and future directions of a global company    Due:  Monday 9th August 2021 11pm (Week 6)  Length: 1000 words (+/- 10%)  Weighting: 20%  Format:  Report    Choose and report on an existing company that has operations in an  international (foreign) country. In your answer cover the following parts:  (a) background, (b) environmental audit (c) customer market assessment  and (d) future directions.   Develop your report's discussion with reference to Topics 1 to 5. Parts (b)  to (d) require you to focus on the company’s operations in ONE foreign  country of your choice only (other than the domestic/home country). Your report should contain:    (a) Company profile– 10% . Provide a brief background of the  company including international structure, product range and competitive  position in the international marketplace.   (b) Environmental audit– 40%. Discuss the company’s external  environment in the foreign country of choice. Outline the relevant  economic, political, legal, and social/cultural environmental factors that  exist in your selected market. Highlight the implications for your chosen  company.  (c) Customer market assessment– 25%. Assess critically the foreign  country’s market segments your company operates in, offering clear  arguments as to its opportunities and threats. In your answer discuss the  main target market strategy that the company uses in this foreign market.  (d) New venture proposal– 15%. Identify and explain ONE offshore  new product (or service) opportunity for the company (the product / service  must be new for company and must be available for purchase by  consumers).    General reporting and presentation – 10%, which will include:  • extent and quality of research, and integration of theory  • originality of analysis  • presentation and referencing. Structure:    Please use report writing and provide a list of references.   Your report should include an Introduction, Conclusion and Reference List  which are not included in the word count. Marks will be deducted for poor  referencing. There are no set number of references however you will need  to be sourcing additional references to support your discussion, and you  must reference all company information and any other external sources  used to demonstrate your understanding and integration of the theory and  concepts in the Global Marketing unit.

Abhishek · Accepted Answer

GLOBAL MARKETING MRKT2003
ASSIGNMENT 1
Table of Contents
Introduction	3
(a) Company Profile	3
(b) Environmental Audit	4
(c) Customer Market Assessment	6
(d) New Venture Proposal	6
Conclusion	7
References	8
Introduction
This report is going to provide a brief overview of the company Tesla in the automobile industry. This is a new product development plan for the targeted customer segment, which will be launched after external environmental analysis. 
(a) Company Profile
Tesla is an electric vehicle manufacturing company based in America established in 2003 with a vision of becoming the leading company in this industry with the production of cars, batteries and solar energy panels in the market through a sustainable method (Tesla, 2021). One of its product ranges is cars, which are the very famous Model X, Model S, Model Y and Model 3. In addition, solar panels and solar roofs are another creation. High impact protection is a safety design that has been developed by the company with proper battery technology and high-end suppliers that has provided a competitive advantage in the market.
Figure 1: High Impact Safety Protection in the car by Tesla
(Source: Tesla, 2021)
Figure 2: Long Range Battery by Tesla
(Source: Tesla, 2021)
Figure 3: Model S of Tesla
(Source: Tesla, 2021)
Figure 4: Sleek and durable solar panel by Tesla
(Source: Tesla, 2021)
(b) Environmental Audit 
	Elements
	Factors
	Influence
	Political
	Carbon emission by the UK Government for maintaining the environment is an approach towards environmental sustainability where even subsidies are provided to companies (UK Government, 2020).
Brexit movement in the UK has caused uncertainty in this industry (The New York Times, 2021). 
	This is kept as low as possible by Tesla to abide by the rules set by the government. 
Due to the Brexit movement, a fall in demand and labour shortages can be potential issues for the company. 
	Economic
	The rate of interest in the UK has increased by 0.1% and the rate of inflation has also gone beyond average (The Guardian, 2021)
	The people's purchasing capacity has decreased due to increased rates of interest and inflation, which can affect companies such as Tesla. 
	Social
	The shift in the demand of customers due to the global economic recession caused by the Covid-19 pandemic has led to preferences for essential goods in households.

Microsoft Word - MRKT2003 Global Marketing Assignment XXXXXXXXXXdocx Global Marketing MRKT2003 Assignment 1 Achievements, challenges and future directions of a global company Due: Monday 9th August...

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