Case Study
MITS6005 Big Data Case Study March 2020 MITS6005 Case Study Copyright © 2020 VIT, All Rights Reserved. 2 The purpose of assessment is to assess students on the following Learning Outcomes: LO1: Analyse the growth of big data and need for a scalable processing framework. Synthesize the fundamental characteristics, storage, analysis techniques and the relevant distributions. LO2: Expertly apply techniques to perform big data query manipulation, evaluate various data storage option and type of aggregated data modelling. Through a critical study, choose an appropriate storage model based on the application requirements for processing large amounts of structured and unstructured data. __________________________________________________________________________________ Objective In this assessment you will have to research a small case study and you will need to apply your knowledge to identify the main issues, prioritise, provide insights and to discuss alternatives. You must write a Case Study Report about your company discussing the strategic plan of an organization. To present a case study based on the selected organization’s current analytics strategy and your recommended strategy. Identify a key business initiative for your organization, something the business is trying to accomplish over the next 9 to 12 months. It might be something like improve customer retention, optimize customer acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on. Brainstorm and write down what (1) customer, (2) product, and (3) operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you'd like to answer about the targeted business initiative. Tip: Don't worry about whether or not you have the data sources you need to derive the insights you want (yet). Case Study Weightage: 10% Submission deadline: Session 5 MITS6005 Case Study Copyright © 2020 VIT, All Rights Reserved. 3 Write down data sources that might be useful in uncovering those key insights. Look both internally and externally for interesting data sources that might be useful. Tip: Think outside the box and imagine that you could access any data source in the world. Be analytical within your report and examine key terms and theoretical relationships in depth. ______________________________________________________________________________ General Instructions 1. Your writing should be clear and concise and be in your own words. 2. The Case Study report should be written in appropriate business language so that your analysis and discussion have an objective tone. 3. Use headings to guide the reader and include tables or diagrams that make the case clearer. 4. The Case Study report must be in the range of 1,500-2,500 words in length excluding references. 5. The referencing style must follow the IEEE referencing style. Submission Guidelines 1. Follow the links in Moodle to upload your report on or before the deadline. The report must be submitted on the LMS in the respective link i.e. MITS6005 Case Study- (Melbourne/Sydney) 2. A document that consists of introduction to the problem that you are working on with strategic plan and the resources that might help in the analysis should be mentioned. 3. Late penalty applies on late submission, 10% per day would be deducted. 4. Incidence of plagiarism will be penalized. ______________________________________________________________________________ Marking Guide: 50 Marks (scale to 10%) 1. Structure of the written report: Background information is relevant, issues are logically ordered, recommendations clearly relate to the issues. 2. Identify main issues: Prioritize choices, justify and prioritize issues chosen. 3. Analyze the issues: Each issue is discussed using relevant concepts and principles, insight MITS6005 Case Study Copyright © 2020 VIT, All Rights Reserved. 4 is shown in analyzing the information. 4. Discuss alternatives: Consider all viable short-term and long-term alternatives to potentially solve each issue, examine the advantages and disadvantages of each alternative. 5. Explain resources: Identify individuals from the case study, enumerate the time frame and monitoring processes required for the recommendations to be put into practice. 6. Write clearly and concisely: Arguments are explicit and succinct, appropriate headings are used, grammar and spelling are accurate. Rubrics for MITS6005 Case Study Task Description Marks Report Structure Relevant background information clearing relating the issue 10 Identify issue Proper identification of the issue related to the organization. The proposed issue is discussed with relevant concepts and principles. 10 Analysis Proper insight analysis is shown using appropriate charts/graphs found in the research. 10 Justify recommendation Each individual resource specified in the case study has properly justified the given analysis. 15 Conclusion Clear and explicit arguments with appropriate conclusion of the report 5 ______________________________________________________________________________