MKT2340 – Website Design for Marketers Website(s) Evaluation Project (15%) This is an individual project. Please submit a Word document or PDF in e-Conestoga Assignment folder for this project. Do not...

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MKT2340 – Website Design for Marketers


Website(s) Evaluation Project (15%)









  • This is an individual project.

  • Please submit a Word document or PDF in e-Conestoga Assignment folder for this project.

  • Do not forget to write your name and student ID on cover page.

  • Total Marks =50

  • Weight in final grade = 15%



What to do?






Step 1:Select any two live websites that you would like to evaluate.




Step 2:Evaluate and compare the two websites on the basis of:




  1. Website Structure– look for website elements like header, footer, hero image/video,logo, consistency across pages, social pages links, Call to action buttons (CTA) and other elements you have studied in this course.




  1. User Experience– Look for top navigation, ease of use of navigation, colors and themes used, legibility of text, overall user experience on website, effectiveness of images or other content used.




  1. SEO– look for SEO score, page load speed, ways to improve SEO and other things you understand through the links given below:



Use the below given links to checkpage speed and other insights for good SEO.https://gtmetrix.com/


https://developers.google.com/speed/pagespeed/insights/





Step 3:Choose which website is better and why?


Submit the word document/PDF in e-Conestoga Assignment folder.



Evaluation Criteria/ Rubric:








































Sl. No.




Criteria




Weight



1.



Comparison of website structure


(A detailed comparison based on at least 4 elements of website structure)



15 marks



2.



Comparison of user experience


(A detailed comparison based on at least 4 elements of user experience)



15 marks



3.



Comparison of SEO


(A detailed comparison based on at least 4 elements of SEO)



15 marks



4.



Which website is better and Why?


(A detailed explanation with valid reasons – 4 or more)



5 marks





Total



50 marks



Answered 1 days AfterAug 08, 2022

Answer To: MKT2340 – Website Design for Marketers Website(s) Evaluation Project (15%) This is an individual...

Anjali answered on Aug 10 2022
71 Votes
Step 1:Select any two live websites that you would like to evaluate.
Website 1: http://www.windows93.net/
Website 2: https://www.walmart.com/
Step 2:Evaluate and compare the two websites on the
basis of:
a. Website Structure– look for website elements like header, footer, hero image/video,logo, consistency across pages, social pages links, Call to action buttons (CTA) and other elements you have studied in this course.
The structure of website 1 is poor, because there is not any kind of rule and regulation related to website planning and designing that has been followed. There are different principles of designing a website in terms of color and consistency of content but in website 1 there is not any kind of designing principles followed. In this website no call to action button is there that is affecting the interactivity of the website. No layouting of the body has been done in this website that is effecting the design of the website. By incorporating the use of designing principles the interactivity and usability of the website can be increased. In the case of website 1 the videos are displayed and users can easily view the videos that are available on the website. But the functionality of this website is also limited. It has lack of international standards that need to be followed while developing the website(Khazanova, 2022). There is not any kind of header and footer available in the website, no navigational bars are there in the website thereforeit leads to poor readability and understanding of the functionality of the website. Whereas in case of website, it is a official website of walmart that provide the service of online sales and purchase. The design of the website is quite attractive and international standards are followed to develop and design this website. The header and footer are also there, all the menus that are there in the website can be easily reached by the users because they are available in the header and footer of...
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