Attached file for reference

Attached file for reference


Module Assessment Components In the following pages, further details of each assessment component are presented along with expectations in relation to prior preparation and completion. Continuous Assessment PART 1 Strategic Marketing Report: Develop an idea and a marketing plan for a new wearable device Covid-19 has brought about many lifestyle changes for consumers. Every crisis also brings opportunities. In this exercise we ask you to come up with an idea for a new wearable device (i.e. smart watch) and to develop a strategic marketing plan for this product. As a general guideline, the following parts should be included in the report:  An executive summary  A table of contents  A summary of the current situation (this contains all relevant data, including SWOT analysis)  A focused assessment of the market opportunity. This includes a statement of the target market segments, a customer and needs assessment. And the competitive challenges faced;  Financial and marketing goals  A summary of the marketing strategy  A marketing budget (for example, budget for each month)  Sales and revenues forecast  A plan for monitoring and evaluating action plans in progress and at the end of the plan period Assignments are to be no longer than 15 typed A4 pages in length, excluding the cover page, exhibits and reference list. Use Times New Roman size 12 font with one inch margins and all around and 1.5 spacing. Continuous Assessment PART 2 Question: Choose a British company, which you believe has achieved superior performance, as indicated by the competitive position, the financial performance (e.g. profit or sales growth), the brand strength, or the speed of international expansion. Be aware that the structure of firms (consolidations, subsidiaries etc.) sometimes makes performance issues difficult to gauge. (1) Collect data/information regarding this company from multiple sources using marketing research methods you learned from this course. (2) Use the relevant concepts and models that you learnt from this course to: a. analyse the marketing environment and marketing strategy of this company; b. identify the factors in the marketing mix that are critical for the success of this company. Word limit: 2000 words (excluding reference lists/bibliographies and appendices). Use Times New Roman size 12 font with one inch margins and all around and 1.5 spacing.