Momenta Automotive
Discuss Momenta’s primary strengths, weaknesses, opportunities and threats (SWOT)
relative to those 5 forces in order to evaluate organization’s competitive position within
the automotive industry.
o Example: https://bstrategyhub.com/tesla-swot-analysis/
o https://www.edrawmax.com/article/swot-analysis-of-tesla.html
o https://www.edrawmind.com/article/swot-analysis-of-tesla.html
Momenta’s Automotive Annual Report, news releases, interviews and other sources
o https://www.momenta.cn/
o https://fortune.com/2022/06/14/tech-forward-everyday-ai-momenta-
autonomous-vehicles/
o https://www.reuters.com/business/autos-transportation/gm-invests-300-mln-
chinese-autonomous-driving-startup-momenta-2021-09-23/
o https://technode.com/2022/11/16/bosch-to-release-automated-driving-software-
with-chinas-weride-in-late-2023/
What are the two or three key risks associated with the proposed Moment AI emerging
technology application?
Momenta AI technology: https://everymoment.ai/
o https://pitchbook.com/profiles/company/267521-68
Outline an implementation strategy that would eliminate or mitigate key risks.
Momenta Automotive · Discuss Momenta’s primary strengths, weaknesses, opportunities and threats (SWOT) relative to those 5 forces in order to evaluate organization’s competitive position within the automotive industry. · Example: https://bstrategyhub.com/tesla-swot-analysis/ · https://www.edrawmax.com/article/swot-analysis-of-tesla.html · https://www.edrawmind.com/article/swot-analysis-of-tesla.html · Momenta’s Automotive Annual Report, news releases, interviews and other sources · https://www.momenta.cn/ · https://fortune.com/2022/06/14/tech-forward-everyday-ai-momenta-autonomous-vehicles/ · https://www.reuters.com/business/autos-transportation/gm-invests-300-mln-chinese-autonomous-driving-startup-momenta-2021-09-23/ · https://technode.com/2022/11/16/bosch-to-release-automated-driving-software-with-chinas-weride-in-late-2023/ · What are the two or three key risks associated with the proposed Moment AI emerging technology application? Momenta AI technology: https://everymoment.ai/ · https://pitchbook.com/profiles/company/267521-68 · Outline an implementation strategy that would eliminate or mitigate key risks. Suggestions for your Final Report Your outline for your Final Report should be very similar to your outline for your presentation. It should be submitted in a Word document. 1. Short introduction to what you are proposing and why 2. Client Organization Description & Mission, Competitive Position and Strategy 3. Description of Emerging Technology 4. How will the organization apply the proposed emerging technology to improve one or more business processes? 5. Value Proposition & Benefits 6. Business Case - Estimate $ Financial Impact; revenue improvement and/or cost savings? Total cost/investment required? • Outline major cost categories related to development and implementation of your proposed application of the emerging technology • Developing (R&D)/ Pilot • Buying / licensing/Software/Hardware/Network • Training • Roll out • On-going 7. What success metrics will you use? Can you estimate ROI breakeven or present value to combine financial benefits and costs into a financial impact metric? 8. Risks: What are the two or three key risks associated with the proposed emerging technology application? 9. Implementation Strategy/Plan 10. Conclusion- The 1 minute elevator speech that highlights the merits of your proposed application/investment – for example – positioning statement from Crossing the Chasm. Milestone 5: Making the Financials and Risk Management Plan 1. Business Case/Use case (Thousands) 2022 2023 2024 2025 2026 Benefits New Revenues $200,000,000 $350,000,000 $500,000,000 Other benefits $125,000,000 $150,000,000 $150,000,000 Total Rev $325,000,000 $500,000,000 $650,000,000 Cost Hardware $300,000 $400,000 $500,000 $500,000 $500,000 Software $100,000 $200,000 $200,000 $200,000 $350000 Network $125,000 $125,000 $125,000 $125,000 $125,000 Labour $40,000 $40,000 $35,000 $30,000 $30,000 Total Cost $565,000 $765,000 $860,000 $855,000 $1,005,000 #Cars tested or in the field 100 1000 100,000 1,000,000 1.1,000,000 Revenue Assumptions: Momenta will develop the new Moment AI technology on their new fleet of vehicles in Year 1, together with automated driver assistance technologies, active safety technology, and passive safety technology. To guarantee optimal performance, Momenta will put the first 100 cars through a thorough testing process. Assuming the initial launch is successful, Momenta will test-pilot the combination of technological features in 1,000 automobiles in Year 2 before increasing that number to 100,000 in Year 3. Moment AI sensors and cameras are used in Momenta to track driver eye movement, identify facial expressions, and locate skeletons. The user may make use of this technology to improve safety and guarantee that it will aid in the timely development of autonomous cars. It may assist in offering a remedy that can alert drivers to potential dangers around, aiding in the prevention of crashes. 1.2 million people worldwide die in road accidents. Despite the fact that Moment AI technology is still in the development stage, their technology when paired with Momenta data driven cars will provide enormous potential in recognizing driver mistake and behavior, and most crucially avoid auto accidents while lowering driver error.It may provide drivers a greater degree of autonomy, which may lower their risk of epilepsy or seizures as well as other harmful driving habits. As a result of Momenta's decreased harmful emissions and decreased accident rates, there is less traffic and less time spent on the road. 2. Key Metrics The success includes successful integration of Moment AI technology in Momenta for development of self driven vehicles by analyzing the behavior of drivers. The key factors include connectivity speed, customer satisfaction and reliability. Reliability is the most important factor that will ensure that self driving cars are safe for the road. The access speed should be around 300 Mbps and the storage cost package can be assumed to be $15,000. 3. Key Assumptions The key assumption should include hardware cost, software cost, number of servers, database administrator, data engineers and storage cost per TB of data. It is estimated that the hardware cost will be $500,000, software cost will be $100,000, Cost of server will be $300,000 and the cost for data engineer and database administrator should be $400,000. Costs • Developing (R&D)/ Pilot: $100,000 • Buying / licensing: $500,000 • Training: $200,000 • Roll out: $600,000 • On-going: $1,000,000 Where does the REVENUE come from? Car sales account for the majority of Momenta's revenue. Governmental organizations, privately held businesses, and individuals are among the purchasers of the commodity. Both privately and publicly held companies will offer the goods. Market Size for the Etech solution? The target market is sizable; it is forecast to be worth roughly $65 million and is expected to increase at a compound annual growth rate (CAGR) of 13.38% over the following seven years. The market is expanding as a result of rising demand for driver assistance systems and strict safety regulations that are necessary to offer a safer driving environment. Customers who have medical conditions or who want the highest level of safety can purchase the Momenta AI technology as part of an optional $15,000 package. How to Calculate Market Size The average market size for 1 year is: Estimated Number of cars that can be sold in 1 year = 50,000 Average revenue = $20,000 Therefore the estimated market size will be: 50000* $20,000 = $11,000,000,000 Costs • Developing (R&D)/ Pilot: $100,000 • Buying / licensing: $500,000 • Training: $200,000 • Roll out: $800,000 • On-going: $1,000,000 Risk Management Plan Above, we have the identified risks that Momenta will face while not only expanding their autonomous line, but also in implementing the Moment AI into the system. The identified risks above have been assessed based on three criteria: probability of the event, the outcome, and how to respond to the risk. For an autonomous car manufacturer, the biggest risk the company faces includes attacks on their security/data, supply chain delays, and legal regulations. Decisions are to be made by the Project Management Team (PM TEAM) and the Vendor according to how likely the risks are and how much impact they will cause. Breaking down the risk assessment in the table gives the team and company a comprehensive view on which actions must be taken first and how quickly they must be dealt with. In order to manage the risks ahead, the proper team(s) assigned to that risk will need to determine which impacts will cost the team the most in the shortest amount of time and work backwards from there. Recommendations: Momenta has to put in place a new team to smooth the transition in order to minimize these risks and effectively prevent incidents. The existing personnel of the organization might collaborate with this team to combine their knowledge. Momenta already has a manager for security and data. Those joining the Moment AI partnership would be able to identify historical flaws and recognize what works or needs stronger foundations because they already have technology in place. Additionally, the customer has to employ an analyst to monitor revenue and productivity in order to identify Momenta's bottlenecks and unfavorable utilities early. Once found, they may collaborate with the new Moment AI team to best ensure quality, utility maximization, and financial success. Momenta already has a legal team, and this team would help with new hires to identify all the legal constraints they might encounter. This applies to the client's implementation phase in many nations and even states, and it will also help with disclosures for those who are buying automobiles and where they can run into legal problems. References · Center for Innovative Technology. “VIPC's Virginia Venture Partners Invests in Moment AI to Reduce Car Accidents Due to Physiological Incidents.” GlobeNewswire News Room, Center for Innovative Technology, 28 Jan. 2022, https://www.globenewswire.com/en/news-release/2022/01/28/2375088/0/en/VIPC-s-Virginia-Venture-Partners-Invests-in-Moment-AI-to-Reduce-Car-Accidents-Due-to-Physiological-Incidents.html. · McFarland, A. (2021, September 25). GM announces $300 million investment in Chinese startup momenta. Unite.AI. Retrieved November 23, 2022, from https://www.unite.ai/gm-announces-300-million-investment-in-chinese-startup-momenta/ · Hong, Joo-Wha, Ignacio Cruz, and Dmitri Williams. "AI, you can drive my car: How we evaluate human drivers vs. self-driving cars." Computers in Human Behavior 125 (2021): 106944. · Kirima, Andrew. “Deep Tech Dive #11 | Megan Gray Founder & CEO of Moment AI.” Medium, 29 June 2021, https://medium.datadriveninvestor.com/deep-tech-dive-11-megan-gray-founder-ceo-of-m oment-ai-ef8577ddd086. · Liao, Rita. “Autonomous Driving Startup Momenta Raises Another $500m.” TechCrunch, 5 Nov. 2021, https://techcrunch.com/2021/11/05/momenta-500-million/. Trop, Jaclyn. “A.I. Robotaxis Already Running in China Could Be Coming to the U.S. Soon.” Fortune, Fortune, 14 June 2022, https://fortune.com/2022/06/14/tech-forward-everyday-ai-momenta-autonomous-vehicles /.