My investigated company is a soft packaging company who make package for food, medical product, etc. I will include the following part in my dissertation regarding setting price for product in B2B...

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My investigated company is a soft packaging company who make package for food, medical product, etc. I will include the following part in my dissertation regarding setting price for product in B2B market. So the pricing strategy should be suitable for B2B enterprise. I only want pure theory please do not include any example for expanding.



Below is some guidelines for writing, if the tutor can find some other strategies that are applicable for B2B enterprise , feel free to include. The word in red is what I already find most relevant to B2B enterprise.


Describe, comment, being critical when analyzing the strategies.



I need 2000 words within the next 48 hours with Excellent quality.




  • Pricing policies & Strategies: (2000 words)





  • New product pricing strategy:



  1. Market skimming (250)


B. Market penetration pricing (100)

  • Product mix pricing strategy:



  1. Optional-product (250)

  2. Product-Bundle pricing (250)

  3. Product line

  4. Captive-product

  5. By-product (c+d+e ---300)



  • Price adjustment strategy: Discount and allowance pricing



  1. Cash discount (150)

  2. Quantity discount (150)


D. /Seasonal discount/Promotional allowance ( in total 300)

  1. Psychological Pricing (300)




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Please find a tutor that can guarantee the following: My investigated company is a soft packaging company who make package for food, medical product, etc. I will include the following part in my dissertation regarding setting price for product in B2B market. So the pricing strategy should be suitable for B2B enterprise. I only want pure theory please do not include any example for expanding. Below is some guidelines for writing, if the tutor can find some other strategies that are applicable for B2B enterprise , feel free to include. The word in red is what I already find most relevant to B2B enterprise. Describe, comment, being critical when analyzing the strategies. I need 2000 words within the next 48 hours with Excellent quality. Pricing policies & Strategies: (2000 words) New product pricing strategy: Market skimming (250) B. Market penetration pricing (100) Product mix pricing strategy: Optional-product (250) Product-Bundle pricing (250) Product line Captive-product By-product (c+d+e ---300) Price adjustment strategy: Discount and allowance pricing Cash discount (150) Quantity discount (150) D. /Seasonal discount/Promotional allowance ( in total 300) Psychological Pricing (300)



Answered Same DayDec 23, 2021

Answer To: My investigated company is a soft packaging company who make package for food, medical product, etc....

Robert answered on Dec 23 2021
112 Votes
Pricing Strategy
The pricing of goods and services is important aspect for an organization. (McCarthy, 1960).
It is one of the factors and aspect which can be controlled by the organization. It is one of the
most important aspect of marketing mix, the other factors of marketing mix are Product,
Place and promotion. (McCarthy, 1960). Pricing as
defined by McCarthy, is called as the
creation of the price which focuses on providing the maximum value to the consumers as
well as gain to the organization.
It is important for the company to create the price which provides the maximum value to the
consumers. High pricing may lose the customer to its competitors (Smith et al., 2000).
Whereas low pricing can affect the revenues and performance of the company. (Smith et al.,
2000). It is important for the company to design its pricing strategy which blends with the
goals, culture, and market of the organization (Shoemaker, 2003). It should also have an
positive affect on the consumer behaviour.
New product pricing strategy:
There are different kinds of pricing strategies that can be adopted by the organization for its
new product.
Market skimming strategy:
This is the strategy which focuses on deciding high prices for its new products because of is
uniqueness. This is the category of the pricing strategy which are high innovative, the first
microwave cookers in the 1970s; the first portable phones in the 1980s, and the first digital
cameras in the 1990s, for example. Such products are aimed initially at the segment of users
who can be described as ‘innovators’. These are typically consumers who have the resources
and inclination to be the trend setters in purchasing new goods and services. Following these
will be a group of early adopters, followed by a larger group often described as the ‘early
majority’. The subsequent ‘late majority’ group may only take up the new service once the
product market itself has reached maturity. ‘Laggards’ are the last group to adopt a new
product and would only do so when it has become commonplace and/or its price has fallen
sufficiently.
The main principle behind this strategy is to gain the highest pricing from its target market. It
changes with the change in the product life cycle of the company’s product. This is the
strategy which is used for the consumer markets as well as business-to-business markets. It is
usually said that the pricing strategy for the business and the consumer market is different the
main reason behind the same is the behaviour of the business consumers. The business buyers
usually have less of a desire to be a trend setter. Thus it limits the use of this strategy for
business customers.
For many innovative products, falling prices may be further stimulated by falling production
costs. Lower costs can occur due to economies of scale in production, promotion, and
distribution (e.g. the cost of microwave cookers and mobile phones came down partly as a
result of improved production efficiency which itself was partly a reflection of economies of
scale). Costs may also fall as a result of the experience effect. This refers to the process by
which costs fall as experience in production is gained. By pursuing a strategy to gain
experience faster than its competitors, an organization lowers its cost base and has a greater
scope for adopting an aggressive pricing strategy. (Kotler, 2000)
Market penetration pricing:
Market penetration pricing strategy is the...
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