ENG 231-2 Video Commercial Assignment Instructions: Create a 30-second video commercial advertising the same product/service offered during your oral presentation. Things to consider… Pre-production:...

Need to create a 30 second coffee shopcommercial (I recommend imovie)


ENG 231-2 Video Commercial Assignment Instructions: Create a 30-second video commercial advertising the same product/service offered during your oral presentation. Things to consider… Pre-production: · You should consider your target audience and age demographic. Who are you marketing your product/service to? · Try to use methods that will appeal to your target audience Production: · Good lighting · Speak clearly and a little louder than “natural” · Use costumes (if necessary) · Use props (if necessary) · Maintain continuity Post-production: · You should consider appropriate music/sound effects that add to the overall appeal of the product/service you are offering · Clean editing Due Date: Wednesday, November 11, 2020 Rubric for Assessment of the Video Commercial Requirements: Not Demonstrated Does not Meet Expectations Meets Expectations Exceeds Expectations Points Earned Topic fully and properly researched and demonstrated in the commercial. 0 1-3 4-7 8-10 Video is clean and concise 0 1-3 4-7 8-10 Elements are suitable appropriate, and directed toward a specific audience 0 1-3 4-7 8-10 Visual elements are appropriate: lighting, background, etc. 0 1-3 4-7 8-10 Audio elements are appropriate: sound, background noise, etc. 0 1-3 4-7 8-10 Video shows creativity and originality 0 1-3 4-7 8-10 Editing: Transitions are effective and appealing 0 1-3 4-7 8-10 Audio editing: Good quality, appropriate volume, incorporates appropriate background music 0 1-3 4-7 8-10 Titles, graphics enhance overall quality of video, incorporates use and shots of product/ service. 0 1-3 4-7 8-10 Thoughts and marketing statements are well-organized and clearly stated. 0 1-3 4-7 8-10 Total 100 marks Comments:
Nov 09, 2021
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