Need to do presentation and PPP in word also for 7 min to talk and couple slides for those 7 min
Marketing implementation Structural Issue The structural issue with the customer review marketing includes reviewers that are owner, marketers or employees that may provide falsified reviews that reduce the product sales and ratings. The reviewer may pretend that customers are lying about the critical details of the transaction that can harm the business. It includes enhancing close orientation that is needed to customers that will be implemented in different steps. It will provide funds for enhancing market research. The research includes an important role in shading the light on the priorities of the market. The research is conducted and it includes feedback mechanisms that will be developed for enabling customers to share the experience with the firm (Chen et al. 2019). It is based on the information that is collected by the firm for prioritizing the process that will help in promoting the restructuring of the organization. The organization that is required to remodify the research team along with feedback mechanism for bidding that ensures relevant information with the preference of customers. The marketing activities can be cut across departments and employees for instance will help in getting through the strategic approach for enhancing the achievement of the marketing objectives and goals. Tactical Marketing activities Tactical Marketing activities include implementation of the technique that can help the company in achieving the marketing goal. It involves performing marketing activities that include getting customer reviews that will help the company in increasing sales. It depends on marketing objectives for outlining the strategic marketing plan. It is important for defining the specific action of the company that can help in accomplishing the marketing goal. It includes defining tactics that can help the company in achieving larger objectives. It includes actionable steps that can help in realizing goals. The marketing transition strategy from inception for providing marketing teams with actionable tasks that can help in supporting marketing objectives. It requires performing business analysis that can help in locating best opportunities for growth. It considers defining the area for improving and determining priorities. It is important to define the current state of the existing customer and includes ongoing agreement and it should be considered for defining the target audience and determining location and platform for expanding the business (Hwang, Wang & Pașamehmetoġlu, 2021). Defining marketing objectives uses the information from the analysis for defining the goal along with opportunities and strengths. The design of the marketing strategy can help in outlining the marketing plan that can help in focusing on the phase of marketing strategy. Evaluation and control Formal controls The customer feedback and review is the part of the formal controls in the market planning that is considered for planning the way of marketing. It includes sending customer polls and surveys for sharing the review and what they feed about the product. The results obtained from the feedback can help in improving the overall view of the company. The customer review can provide an acquisition channel for inbound marketing. It acts like a personal recommendation that comes from trusted sources. It makes word of mouth more reliable with positive reviews that are shared by the subject matter experts. It can help the company in improving the online presence. Feedback can help in reflecting factors that do not take into account. Customer insight can help in understanding the concept of customer desired approach and it can help in gaining new customers (Bolton et al. 2018). The active listening of customer feedback from clients can help in responding to opinion and creates a sort of relationship for making the process of purchase more personal. It ensures maintaining a better relationship with clients for selling quality products. The increased customer satisfaction allows spending more on customer speed and acquisition that is up for the growth of the company. Information controls The information control includes ways for evaluating and monitoring the marketing for performing the existing customer analysis for providing detailed pictures of the types of customer. It includes analysis for gathering data related to customers during check out. The customer feedback in marketing can help in providing marketing control techniques that are similar to testing research for gaining insight into future products. The evaluation of the customer opinion of existing product and marketing methods are currently used. The process includes involving customers into surveys and offering opinions through the suggestion box and it includes responding to specific questions (Chuang, 2020). The customer feedback method includes asking employees for feedback and maintaining the list of types of products for customers. It includes customer satisfaction that refers to the tendency of the product for meeting desired and needs of the customer. It can help in determining the needs of customers and it continues with the use of particular products. It includes targeting potential customers for using opinions. It includes marketing and it enables businesses to access marketing potential for large-scale production. The customer feedback can help the business in determining the aspects of the product and it needs fine-tuning that suits the needs of the customer. It includes controlled testing for conducting the product test. Implementation schedule and timeline The implementation plan includes customer loyalty metrics for understanding loyal customers. The feedback can be collected through surveys and includes similar measures. The customer satisfaction feedback can help in examining the satisfied customer about the product. It includes types of feedback that can help in looking at both emotional and functional metrics. It provides feedback that allows customers to share the experience of the product throughout the sales process. The feedback is critical for helping sales and leadership for improving and better connecting with leads (Bala & Verma, 2018). The collection of feedback through direct and email surveys can include follow-up prospects. The demographic information includes feedback and the data is important for improving customer and sales services. The collection of the information is important for meeting customer needs. The collection of the feedback is important for taking actions. The improvement is based on customer feedback and it provides the chance for providing a better experience with the business. Marketing audits The marketing audit provides the benchmark for monitoring the future marketing activity and it can help in highlighting recommendations for improving the performance and efficiency of the marketing activity. It can help in reviewing the business strategy and it can help in informing managers with the invaluable customer along with market insight. It is vital for setting realistic business objectives. SWOT analysis is considered for the business and it can help in understanding the weakness and strength of the business from the viewpoint of the customer. It is the key for understanding the strengths that are important for customers. It is important for an area to understand the weakness and define the performance that affects customer relationships and market opportunities. It is considered for understanding and maximizing the opportunities and minimizing the threat. It can help in identifying the area of the business for defining the critical success factors for providing competitive advantage (Mohd Satar, Dastane & Ma’arif, 2019). The part of the marketing audit includes the prospect of customers understanding the market. It is important for improving products and it includes product development process, branding campaigns and customer experience that can position the organization. The key part of the marketing audit understands competitors in the market. It includes marketing activities that include important aspects of the business. In the audit, it is also important to understand the external marketing environment that is important for recognizing external factors. It helps in building the marketing approach for the business and finding the consequences for tracking the progress. References Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339. Bolton, R. N., McColl-Kennedy, J. R., Cheung, L., Gallan, A., Orsingher, C., Witell, L., & Zaki, M. (2018). Customer experience challenges: bringing together digital, physical and social realms. Journal of Service Management, 29(5), 776-808. Chen, W., Gu, B., Ye, Q., & Zhu, K. X. (2019). Measuring and managing the externality of managerial responses to online customer reviews. Information Systems Research, 30(1), 81-96. Chuang, S. H. (2020). Co-creating social media agility to build strong customer-firm relationships. Industrial Marketing Management, 84, 202-211. Hwang, Y., Wang, X., & Pașamehmetoġlu, A. (2021). Customer online reviews and hospitality employees’ helping behavior: moderating roles of self-efficacy and moral identity. International Journal of Contemporary Hospitality Management, 33(5), 1461-1481. Mohd Satar, N. S., Dastane, D. O., & Ma’arif, M. Y. (2019). Customer value proposition for E-Commerce: A case study approach. International Journal of Advanced Computer Science and Applications (IJACSA), 10(2), 454-458.