Needed in XXXXXXXXXXwords Choose an advertisement or a report in the media that is making a specific claim that can be tested. – Think through the lens of a social psychologist conducting this...

Impact of Smoking        4
IMPACT OF SMOKING ON THE LIFE OF HUMAN BEINGS
Introduction
The advertisement published by an advertising agency Iris which, is based in London claims that smoking can end the life story of a person 15% before then it should be. The advertising makes the claim stating smoking can cause a premature ending to the life of a person who is involved with it.
Questions to be Answered
· What is the effect of smoking on the health of an individual?
· What is the effect of smoking on the mental and emotional health of an individual?
· Preliminary health diseases that occur due to smoking?
· Total percentage of the people who have premature death due to smoking?
· What is the ratio of the people from all over the world who suffered premature death due to smoking?
· What is the difference in the health condition of a smoker and a non-smoker?
· The authenticity of the advertising agency making this claim?
Empirical Test of the Claim
The advertising focuses on the influence of smoking on the life span of an individual. Cross-sectional data were collected...