Needs to think of an EVENT to promote the tourist attraction: Sydney The Rocks. Your task is to prepare a marketing campaign plan (1500 words) for this event. The following sections should be included...

Needs to think of an EVENT to promote the tourist attraction: Sydney The Rocks. Your task is to prepare a marketing campaign plan (1500 words) for this event. The following sections should be included in the marketing campaign plan: 1. Executive Summary 2. Table of Content 3. Introduction 4. Background (you can use relevant information from Part A) a. A general description of the Tourist Attraction/Destination 5. Environmental forces a. Provide a briefly the environmental forces that affect tourism industry in Melbourne/Sydney? 6. Business Conditions (you should build on the relevant information which you obtained from Part A SWOT analysis) 7. Target market – for this event, who are you targeting at; define your target audience? – note this may be narrower than in Part A depending on the event objective(s). 8. Event Objective(s) – What does this event aim to achieve --- be clear and SMART. You may need to consider and determine the response sought (buyer-readiness states) 9. Key message for this event– make sure it grabs the audience attention. Knowing the Unique Selling Proposition (USP) can help in creating a message to communicate to your target audience. In addition, you may need to consider and determine the response sought (buyer-readiness states) 10. Execution: a. Determine the communication channels b. Determine the message source c. Consider the timing, budget, legality, ethical concerns and how the event will be carried 11. Measurement and Evaluation 12. Conclusion 13. List of full references