100 words each no need reference 1. Identify two marketing concepts from the preceding chapter and discuss them in relation to the case study. 2. What is Alibaba’s current global marketing strategy?...

no reference needed answer close related to the key concept or to lecture slice


100 words each no need reference 1. Identify two marketing concepts from the preceding chapter and discuss them in relation to the case study. 2. What is Alibaba’s current global marketing strategy? 3. Suggest possible marketing strategies that Alibaba could implement in order to address the challenges they face. Key Concepts 1. The evolution of retailing 2. Classifying retailers 3. Non-store retailing 4. Characteristics of services 5. The marketing mix for services 6. Classification of services 7. Providing quality service 8. Strategies for services 9. Marketing people, places and ideas