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Part 1. Knowledge Synthesis
1.1. Chapter 8.
A. Explain the following concepts in your own words: social entertainment, social branded entertainment, social game, leaderboards, achievement badges, friend lists, in-game advertising, advergames, and alternative reality games.
(1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question.
(1.5 Points)
Response:
1.2. Chapter 9.
A. Explain the following concepts in your own words: social commerce, social shopping, the six best practices of leveraging social reviews and rating (i.e., authenticity, transparency, advocacy, participatory, reciprocity, and infectiousness), and psychology of influence.
(1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question.
(1.5 Points)
Response:
Part 2. Practices
2.1. Social games: Please play a social game of your choice and answer the following questions. If you would like to see some examples of social games on social media, please click the following link: https://techboomers.com/best-facebook-games.
A. In the space below, please provide a screenshot of the leaderboards element (a listing of the leaders in the game competition) observed in the social game of your choice. If the element is not available, please discuss your opinion of how the absence of this element would impact the success of the social game. (1 Point)
Response:
B. In the space below, please provide a screenshot of the achievement badges element (symbols awarded to show game levels achieved and shared to the community) observed in the social game of your choice. If the element is not available, please discuss your opinion of how the absence of this element would impact the success of the social game. (1 Point)
Response:
C. In the space below, please provide a screenshot of the friend list element (a list of contacts with whom one plays and the ability to communicate within the game) observed in the social game of your choice. If the element is not available, please discuss your opinion of how the absence of this element would impact the success of the social game. (1 Point)
Response:
D. In the space below, please discuss the branding messages (e.g., in-game advertising, product placement, brand integration…etc) observed in the social game of your choice. If no branding messages were observed, please discuss, in your opinion, how can branding messages be integrated into the game? (1 Point)
Response:
2.2. Power of social commerce tools: Please reflect on a recent purchase that your decision-making process was influenced by social commerce tools and you have considered the reviews and ratings when making the purchase process.
A. Please discuss how social commerce tools help facilitate each stage of the decision-making process with respect to this purchase. If there is a stage that which social commerce tools were not involved, please indicate that in the response. Please note that the recent purchase selected should involve at least two stages of the decision-making process that were influenced by social commerce tools. (1 Point)
Response:
B. Please reflect on the content of the reviews and ratings you have used in the recent purchase and discuss how you decided what was valid or not? Why? (1 Point)
Response:
2.3. Managing customers using social media: In response to the growing trend of customers complaining (and seeking help) through social media, Delta airlines launched @Delta (previously @DeltaAssist) on Twitter as a new way to manage customers.
A. Please visit the @Delta home page on Twitter and click the “Tweets & replies” tab. Please discuss your analysis of Delta airlines’ replies to customer feedback/comments/requests using the following criteria: timeliness (i.e., Did Delta airlines respond to customers in a timely manner? How long does it usually take for them to respond to customers?), transparency (i.e., Did the replies seems honest and sincere?), and training (Did they professionally address customers’ issues with empathy rather than criticizing those who leave negative comments.) (3 Points)
Response: