Option #1: A/B Testing (Kolowich, 2018) Review the Kolowich XXXXXXXXXXarticle on A/B testing:How to do A/B Testing: A Checklist You'll Want to Bookmark(Links to an external site.). Now in a concise...

Option #1:A/B Testing (Kolowich, 2018)

Review the Kolowich (2018) article on A/B testing:How to do A/B Testing: A Checklist You'll Want to Bookmark(Links to an external site.).

Now in a concise paper:

• Define A/B testing in your own words, using sources to validate your explanation.


• Return to your Module 2 website and create an A/B test for this organization's landing page that follows the checklist in the Kolowich article, recognizing that you won't actually be able to conduct the test. Describe the test in your paper. If you choose, you may include graphics of mockups in an appendix to the paper, but this is not mandatory.


• End your paper with a conclusion that synthesizes your key findings. Include predicting what you think the results of your A/B test would be.

Your paper must meet the following requirements:

• Two to three pages in length not counting the title and reference pages, which you must include.


• Uses terms, evidence, and concepts from class readings.


• Cites at least three credible sources for this assignment. Credible sources include peer-reviewed articles, books, or documents from the government or established professional organizations. TheCSU Global Library(Links to an external site.)is a great place to find resources.


• Formatted according toCSU Global Writing Center(Links to an external site.). If you need assistance with your writing style, start with the links under the Research Help and Writing Help tabs on theCSU Global Library.(Links to an external site.)
  

Review the grading rubric to understand how you will be graded on this assignment. Reach out to your instructor if you have questions about the assignment.

Reference:

Kolowich, L. (2018). How to do A/B testing: A checklist you'll want to bookmark. Retrieved from https://blog.hubspot.com/marketing/how-to-do-a-b-testing