Answer To: Option #1: Case Study on Corporate Social Responsibility (CSR) CSR is an evolving concept and a set...
Deblina answered on Dec 03 2021
Corporate Social Responsibility: Apple Incorporation 4
CORPORATE SOCIAL RESPONSIBILITY: APPLE INCORPORATION
Table of Contents
Company Overview 3
Organizational Performance in the Fiscal Year 2019-2020 3
Corporate Social Responsibility Position 4
SWOT Analysis Relative to Corporate Social Responsibility 8
Conclusion & Recommendation 10
References 11
Company Overview
Apple Corporation is an American multinational technology company and is regarded as one of the largest techniques joined in the global market that specializes in consumer electronics computer software and online services. It is the largest information technology company by its revenue which is amounted up to $274.5 billion in 2020 (Apple Inc, 2020). According to several international reports, it is ranked as the most valuable company as of January 2021. It is also the fourth largest Smartphone and computer manufacturer and is one of the big five American information technology companies along with Amazon, Alphabet, Meta, and Microsoft.
The organization was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 and produced its first personal computer with innovative features like graphical user interfaces. The company is presently serving the industries of computer hardware, computer software, consumer electronics, Cloud Computing, digital distribution, Fabless Silicon design, semiconductors, media, retail, Financial Technology, and Artificial Intelligence. The headquarters of the company is located in California of the United States and its source throughout the globe in almost all the countries. As of 2020, there are 147,000 employees who were directly associated with the organization. There are 515 retail stores of the company across the world as of 2021.
Organizational Performance in the Fiscal Year 2019-2020
According to the financial reports and other performance reports published by the company, the organizational performance of the company can be summarized in this particular section. The revenue of the company was the largest in 2020 which amounted up to $274.51 billion. The operating income of the company was $66.288 billion as of 2020 (Apple Inc, 2021). The net income was $57.411 billion as of 2020. The total assets of the company are $323.888 billion as of 2020. And the Total equity of the company was $65.339 billion as of 2020.
Corporate Social Responsibility Position
Apple Incorporation has reluctantly uploaded in its websites that the corporation is committed to the highest standard of performing social responsibility along with its wide range of supply chain that is present in almost every corner of the world. They have also rejected the aspect that the corporation is insisting the suppliers provide safe working conditions to all the employees by treating the workers with respect and dignity and utilizing the manufacturing processes that are environmentally responsible (Zhang et al., 2020). So it is clear from their acclamation on their official website that the action of the organization will contemplate and demonstrate the commitment that is effectively viable with the fact that the company is contemplating socially responsible measures.
However, while analyzing the similar context with that of the realistic measures it can be contemplated that the commitments that are made on the website might be true but they are effective shreds of evidence which put the question that creates a gap between the statement that the company has committed on its website and the aspects that are reflected by the execution of programs in the industry.
The most effective and striking aspect of this particular scenario can be contemplated by the investigation at Foxconn which is a big supplier of Apple Incorporation. According to the reports of the Fair Labor Association, it was projected that the company expert's excessive overtime and their associated problems with overtime compensation. It was also mentioned in the report about several health and safety risks and the significant communication gaps that lead to a widespread sense of unsafe working conditions for the workers in the organization. This is one of the serious issues concerning the corporate social responsibility of Apple since they claim that they go beyond the industry standards in their manufacturing process. From the environmental point of view, the organization projects it to be one of the transparent organizations and have effective measures and commitment that focuses on reducing the environmental impact on its products. It is obvious from the fact that the product that they manufacture usually uses non-hazardous materials and the calculation of the carbon footprint measures lower in terms of manufacturing as well as in terms of packaging.
Moreover, it has also produced some effective aspects that focus on the fact that the organization designs their products that are energy efficient and it is...