See attached document
ORGANISATIONAL BEHAVIOUR CASE STUDY People – A Critical Resource Today Airstrip is the market leader in road surfacing in Germany. It is also the country's largest quarrying company and key producer of aggregates (gravel), ready mixed cement and mortar. Airstrip is sub-divided into two separate businesses: · Airstrip Ltd, which extracts key building aggregates and materials. · Airstrip Building Products Ltd, which focuses on turning raw materials into products useable by the building sector. Airstrip the company and Airstrip the brand is to be found on major construction projects all over the world. The new Wembley stadium, the M1 widening and London 2012 are high profile examples. It also has operations in the Middle East producing crushed rock, sand and gravel, asphalt and contracting activities. With sales approaching £2 billion in 2019 Airstrip has just over 5,000 employees. As a firm in the heavy building materials industry, the company traditionally had a strong male bias in its workforce, but this is changing. Many posts are now open to men and women across a huge range of job roles. For Airstrip to succeed in a competitive market place, people are a critical resource. This is because the diverse talents of staff make Airstrip distinctive in the market place. Technical knowledge, corporate experience and the understanding of customer needs, all make a critical difference. Drawing staff from the widest possible pool of talent is key to building and sustaining competitive advantage. Airstrip has a rigorous policy for equal opportunities. The idea of equal opportunities is concerned with eliminating discrimination. Airstrip has taken this a stage further. It is now building a culture and vision that is known by the term ‘Diversity and Inclusion’. In this context, diversity means all the complex ways in which people are different. To embrace all these differences, Airstrip is pursuing a strategy of inclusion. This means creating a working culture that values the differences between people. Such a culture is tolerant but also practical in recognizing these differences and enabling every member of a team to exploit their personal strengths. QUESTION 1 WITH REFERENCE TO THE CASE, a) Critically Analyse The Implementation of A “Diversity and Inclusion Policy” As A Strategy to Manage Organisational Behaviour. [WORD LIMIT:1500] b) Discuss the Leadership at Airstrip and Analyse The Impact of Leadership on The Competitive Edge of An Organisation. [WORD LIMIT:1500] MARKS ALLOCATED: 60 MARKS GUIDELINES TO FOLLOW WHEN WRITING YOUR CASE STUDY ANSWER: Introduction Your introduction should always make clear to your reader what topic you are going to discuss and how you will do so in your assignment. Introductions move from general to more specific information to introduce your topic. The last sentence should be a thesis statement, which tells the reader clearly what to expect. Body paragraphs This is where you begin to discuss the case study, the number of paragraphs required for each question is very important. For Example, four paragraphs addressing one question, depending on its complexity. There should be one main point for each paragraph, including headings can help to make your answers clearer to avoid repetition or rambling. Case analysis is required to make reasonable assumptions but to explicitly stating why you feel it is so, supporting your assumption made in your answer. Conclusion Your conclusion needs to draw together all of the main points you have made in the body of your assignment, without adding anything that has not been discussed in the body. Spend time on it as it is the last part of your assignment that your tutor will read before grading you. It should therefore make them think, ‘yes, all of the issues have been addressed and answered fully. IN YOUR ANSWER, YOU ARE EXPECTED TO: · Focus Your Analysis; · Make sure you explain the rationale for any assumptions made in your analysis; · Make recommendations based on issues identified; Plagiarism and answers showing similarity with published material on the internet or with other peer submissions will be heavily penalized. Finally, the word limit excludes references. 1 1 1