Outline for Project – Part 1 BE SURE THAT YOUR COMPANY IS PUBLICLY-TRADED. Part 1 is an industry analysis and as such should focus on the industry, not your specific company. If you find yourself...

Outline for Project – Part 1 BE SURE THAT YOUR COMPANY IS PUBLICLY-TRADED. Part 1 is an industry analysis and as such should focus on the industry, not your specific company. If you find yourself writing “This force affects Kroger because….” you are wrong. The correct approach is “This force affects the grocery industry because….” This is a research paper and what you write should be backed by facts. If you write about “economic growth” or something like that then you need numbers to back up that statement. I. Introduction 5 points Give your company’s name and identify the industry in which it competes. II. Strategic Group Map 30 points A. List all current companies in the industry. B. Create a Strategic Group Map (pp. 74-77) of your industry using the listed companies (Do not cut and paste one from the internet). Your map goes in the appendix. C. Explain how/why you chose the axes for your map. If your map shows a diagonal line, you’ve chosen axes that are the same (e.g. sales and market share; quality and price). This is not good, choose again. D. Analyze the nature of competition in the industry using the map. Don’t just describe the map, analyze what the map reveals about competition in the industry as a whole. If you’ve done this correctly, no company will be by itself in a circle, thus the term “group” map. III. Industry Environment Analysis 55 points A. Analyze all of the Five Forces using textbook information (pp 53-68): Rivals, Buyers, Suppliers, New Entrants, Substitutes. Use headings. The below bullets are how I want it done, they are not individual sections. • Within its relevant section, specifically list buyer/supplier groups and substitute industries. • Conclude each force section with your assertion of the force as a positive or a negative (you must pick one, it can’t be “both”) for industry profitability (not company) and why. Very important to use what the text says here. • Provide a paragraph that summarizes all 5 of your assertions and what the 5 in total mean for industry profitability. Writing/Typing Requirements: 10 points - Use heading/subheadings to separate your paper. - Use good writing style – introductory/ conclusion sentences for paragraphs, complete sentences, transitions between paragraphs/sections. Essay, no bullet points. - References – you should have at least 6 references and you should put them at the end of the paper (use whatever style you like on this as long as the references are complete). Be sure you indicate in the body of the paper where information from a reference is used. Like this…(Author, 2016) - Please write in your own words – “borrowing” significant portions of quoted material without attributing it to an author is plagiarism. Even if you use your own words and they are not your thoughts, you still need to reference the material. (NOTE: I will run papers through a plagiarism program, so be careful to use your own work.) -Ten pages maximum, typed and double spaced. Page max does not include appendices.