Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign.Prompt: Select one of the campaigns below and address the following...

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Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution, and results of the campaign.Prompt: Select one of the campaigns below and address the following topics:• Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?• Solution: What was the solution? How did they effectively leverage the benefits of mobile advertising?• Audience: Who was the target audience?• Results/KPIs: What KPIs were used to measure success? What were the results of the campaign? If you cannot find this information, explain the KPIs youwould have recommended for the campaign.• Recommendations: How could they improve or extend the campaign further?Campaign Options: Choose one of the campaigns featured in either of the resources listed below. You may want to conduct additional research to find more details on your selected campaign.• 7 examples of effective mobile marketing campaigns• 14 Insanely Simple Mobile Marketing Techniques You Can Steal from the Fortune 500Guidelines for Submission: Your paper must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.
Answered 1 days AfterOct 08, 2021

Answer To: Overview: After reviewing a synopsis of a mobile campaign, you will summarize the goals, execution,...

Shubham answered on Oct 10 2021
115 Votes
Running Head: NARRATIVE ESSAY                            1
NARRATIVE ESSAY                                    2
NARRATIVE ESSAY
Table of Contents
Problem and Goal    3
Solut
ion    3
Audience    3
Results/KPIs    4
Recommendations    4
References    5
Problem and Goal
The brand is trying to tap the opportunity of reaching existing and potential clients through mobile. People remain online for most of the time as technology has given them power in the form of smartphone. With the internet they are able to access any product, anytime. This has given rise to new options through which company can sell their products and reach customers based on its preferences (Smith, 2019). Therefore, the shift in marketing strategies from traditional to digital is planned by the companies. They are ensuring their presence on digital platform so that no opportunity is missed to increase the business.
Solution
The solution is mobile advertising and mobile campaign which are run strategically depending upon the preferences and recent searches of the user. The benefits of it are global audience can be reached irrespective of their demography. Accessibility plays a major role in marketing (Lu, Wu and Hsiao, 2019). Companies draw more than half of the web traffic to their websites through mobile devices therefore it is important to...
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