Overview: For this first milestone, due in Module Three, you will prepare a PowerPoint presentation summarizing the research on segmentation strategies you have so far considered to market the...

1 answer below »
Overview: For this first milestone, due in Module Three, you will prepare a PowerPoint presentation summarizing the research on segmentation strategies you have so far considered to market the consumer product you are proposing for your final project.Prompt: First, review your work in Modules One and Two, as well as your posts and response posts in the Module Three discussion.Prepare at least three slides summarizing your market research so far:• What consumer segment does your selected company serve in, and why are you pursuing it?• What are two to three resources you might use to obtain information on consumer behavior? Provide a rationale regarding why you selected each one.• What secondary research will you use to analyze the characteristics of the chosen segment?Prepare at least four slides summarizing the market segmentation you have so far considered:• Which segmentation strategy will you use for your segment? Why do you believe it will be effective?• What are the key points about the strategy used to segment your selected market? What is it based upon?• What is your selected consumer segment? Why do you believe it is a good fit?• What are the research needs for each segment?Using the speaker notes, provide any additional details of importance regarding the bullet points you addressed on each slide to further explain the information. Specifically, the following critical elements must be addressed:I. Market ResearchA. Select a consumer segment that your company serves, and describe why this segment is worth pursuing.B. Identify and qualify research sources that can be used in obtaining information on consumer behavior.C. Analyze the characteristics of the chosen consumer segment using secondary research.II. SegmentationThis section is where you will apply the information gained from your market research to your identified market segment.A. Identify the various segmentation strategies that your selected company uses to divide the market. Be sure to consider the overall market for your chosen brand.B. Select the segmentation strategy(s) to create your market segment, and explain why the strategy(s) would be effective.C. Describe the consumer segment you have selected. Explain why they are a good fit for the product.D. Determine the research needs for this segment, and provide rationale for each need.
Guidelines for Submission: Milestone One should be a 7-slide minimum PowerPoint presentation with audio or speaker notes included. Citations should beprovided in APA format as needed.For help with PowerPoint and preparing your slideshow, visit the training resources located in the Module Resources section of this course.Please note that the grading rubric for this milestone submission is not identical to that of the final project. The Final Project Rubric will include an additional “Exemplary” category that provides guidance for how you can go above and beyond “Proficient” in your final submission.
Answered Same DayMay 22, 2022

Answer To : Overview: For this first milestone, due in Module Three, you will prepare a PowerPoint presentation...

Jose answered on May 23 2022
10 Votes
PowerPoint Presentation
Student Name
Instructor Name
Analysis of Consumer Segment
Consumer Segment
Selected consumer segment is good fit for the company
Company mainly p
roduces goods for attracting the people that comes under the age of 15-55
They also focuses people who loves sports
Nike is one of the top sports shoe suppliers and sports equipment manufacturers globally. The company was first launched in 1964 by Phil Knight and Bill Bowerman. Whether its shoes and sports apparel for your daily workouts or just want to have signature shoes designed for your favorite athlete, you indeed have tried visiting Nike for these items. This kind of response from its customers reflects one of its marketing strategies to target athletes and young adults..
For Nike's demographic segmentation, the firm included various age groups, gender, and the customer's financial status. Nike has classified its products according to gender and group, typically between 15 and 55 years old. The company also categorizes its products from men, women, and kids. Nike offers promos, discounts, or cuts prices to reduce costs in special cases. The company's special offers sometimes fall on special occasions to entice customers to buy their products.
Sources for Obtaining Consumer Information
Popular in many industries, customer surveys can provide insight into attitudes and motivations. Sometimes, the surveys are done by trade organizations. Other times, market research firms or consultants do them.
A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research. The hosting organization carefully selects participants for the study to represent the larger population they're attempting to target.
Most social media channels, including Instagram and...

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here