Overview: For this milestone, you will submit a draft of the Tactics section of your final project.In this section, you will discuss the best mobile tactics to fulfill your chosen company’s needs and...

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Overview: For this milestone, you will submit a draft of the Tactics section of your final project.In this section, you will discuss the best mobile tactics to fulfill your chosen company’s needs and achieve its short-term goal. As you complete Milestone Two, make sure that the mobile marketing tactics you select are based on research and address your company’s needs and short-term goals. Milestone Two provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate into your final project submission.Specifically, the following critical elements must be addressed:II. Tactics: In this section, you will discuss the best mobile tactics to achieve your company’s needs and short-term goal.a) What will your mobile marketing campaign encompass? Recommend three to five mobile marketing tactics that you consider to be the mostappropriate for your company. Present your tactics in bulleted format.b) Explain how the recommended tactics will help the company differentiate from competitors. Make sure you justify your answer with researchand information from the previous section.c) Explain how your recommended tactics will help maximize the company’s mobile presence. Make sure you justify your answer with researchand information from the previous section.RubricGuidelines for Submission: Your draft should be 2 to 3 pages in length and should use double spacing, 12-point Times New Roman font, and one-inch margins.Sources should be cited according to APA style
Answered 2 days AfterJan 28, 2022

Answer To: Overview: For this milestone, you will submit a draft of the Tactics section of your final...

Sumita Mitra answered on Jan 31 2022
114 Votes
4
Mobile Marketing Campaign:
Mobile marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS and MMS, social media, and apps on their smartphones, tablets, and/or other mobile devices. Marketing is becoming more fragmented as technology becomes more fragmented. This is an important mode or channel to maximise profits and also cater to maximum regions in that area to reach out to a larger number of the target audience. These type pf campaigns are very fast and can be carried out at effective cost. Because your clients treat their phones as if they are closer to them than their loves, parents, or pets, mobile marketing is critical. Mobile phones are the most effective tools for promoting your business. Businesses that use mobile marketing are more likely to succeed than those who use traditional marketing methods. Few mobile marketing tactics that can hold good for my company are as follows.
· Sms Marketing- This tactic is a faster method to reach a large number of the target audience at a cheap cost. This is very convenient also as the company can format short crisp text messages to convey the information to the potential customers in their mobile phones.
· Social media marketing-this is also used to target the potential customers in making them aware of the product offerings or any other information pertaining to a new product development. This is also a cheaper mode of campaign which can be sent across to a...
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