OverviewStudents will perform a comparative analysis for different entry modes with emphasis on...

Question

OverviewStudents will perform a comparative analysis for different entry modes with emphasis on location advantage and Human resource issues, for the scenario where the head office is in developed country, and proposed development is in south east Asian (developing) Country.

School of Management — MANU2470 Assessment 3: Proposal Assessment Type: Proposal (individual) Due date: Thursday of Week 7 at 23:59 (Melbourne time) Weighting: 30% Word limit: 3000 words (+/– 10%) Length: N/A Overview Students will perform a comparative analysis for different entry modes with emphasis on location advantage and Human resource issues, for the scenario where the head office is in developed country, and proposed development is in south east Asian (developing) Country. Learning Outcomes CLO 5 Demonstrate your knowledge and capability in the internationalisation process and be better prepared for personal involvement including the possibility of an overseas posting. CLO 6 Develop proposals and compile recommendation reports on internationalisation issues in different forms including individual work initiatives, market research analysis and presentation. Page 1 of 6 Assessment details The German company Solawerk AG is the designer and manufacturer of sophisticated solar powered electronic products mainly focused on the telecommunications industry. One of its successful products is a miniature mobile phone charger that is solar powered. This product has been in production for several years and the main customer is a leading German telecommunication group. While the product is selling well, the high production costs in Germany mean that the profit margin is small and the firm’s shareholders have requested that management should investigate ways in which the production costs can be reduced. The management is also very interested in further expansion to the South Asian Market. 1. Discuss and explain the various modes of entry in South East Asian market which can be used as astrategy for further expansion. For at least three of the most attractive modes analyse benefits and possible problems. However, the products are dedicated for the both German market, and for host country markets. 2. For the most suitable country design a strategy for human resource planning, performancemanagement, training and development and for remuneration. Analyse separately three different groups of employees: a) home country nationals b) host country nationals c) neither home nor host country nationals. Please Note − The country is fictional and similarity with real world company is accidental. − Your report needs to be clearly written, well-structured and well presented. You should acknowledge all sources used and provide references where appropriate. References must be presented in approved standard form (e.g. Harvard) and the reference list presented alphabetically by author. Please note that the software program Turnitin may be used in assessing your assignment. Page 2 of 6 Academic integrity and plagiarism Use [RMIT Harvard/APA 6th ed./ AGLC3/ Vancouver— SELECT ONE] referencing style for this assessment. Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas. You should take extreme care that you have: − Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted (i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through the appropriate referencing methods, − Provided a reference list of the publication details so your reader can locate the source if necessary. This includes material taken from Internet sites. If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own. RMIT University treats plagiarism as a very serious offence constituting misconduct. Plagiarism covers a variety of inappropriate behaviours, including: − Failure to properly document a source − Copyright material from the internet or databases − Collusion between students For further information on our policies and procedures, please refer to the University website. Assessment declaration When you submit work electronically, you agree to the assessment declaration. Working as a group Page 3 of 6 Referencing guidelines You must acknowledge all the courses of information you have used in your assessments. Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing. Submission format Upload as one single file via the assignments submission page within Canvas. https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/assessment-declaration http://www.lib.rmit.edu.au/easy-cite/ https://www.rmit.edu.au/library/study/referencing http://www1.rmit.edu.au/library/referencing Many courses require you to work in a group to complete various assessments. It is the collective responsibility of all group members to actively contribute and complete any project. If any individual is unavailable during this time, the group will need to adjust responsibilities to allow for the work to be completed. It is recommended that students elect a group leader to take responsibility for this. Working in a group requires consistent interaction and communication. This should be done within Canvas, Google Hangouts, email etc. Should any individual be unavailable for an extended period of time, it is the responsibility of the group members, or group leader, to advise their tutor to discuss the situation. This should be raised as early as possible if students wish to apply for an extension or special consideration. Only one copy of a group assessment needs to be submitted, however all group names must be added to the report submission. For further information about understanding group work, visit RMIT Learning Lab. Assessment Criteria Criteria Ratings HD Pts D C P N Selection and analysis of the most appropriate modes of entry Identifies and describes all the relevant modes of entry. Provides sound supporting points in analysis, including highly Identifies and describes most of the relevant modes of entry. Provides mostly supporting points in analysis. Identifies and describes some of the relevant modes of entry. Provides some supporting points in analysis, but also presents Identifies and describes very few relevant modes of entry. Could not provide sound supporting points in analysis. Fails to identify and describe the relevant modes of entry. Major errors and inaccuracies in analysis. appropriate some irrelevant sources and points of analysis. exam 6 to >4.79 pts 4.79 to >4.19 pts 4.19 to >3.59 pts 3.59 to >2.99 pts 2.99 to >0 pts 6 Design of strategy and analysis of appropriate factors considering different groups of employees Includes all the relevant factors in the analysis. Provides clear, thorough and accurate analysis of all the factors considering all the different group of employees. Includes most of the relevant factors. There are some minor omissions in analysis of the factors. Presents minor errors in the analysis of the factors considering majority of the different group of Includes some of the relevant factors. There are minor omissions in analysis of the factors. Presents some errors and inaccuracies in the analysis of the factors considering most of the different group of employees. Includes some of the relevant factors. There are major omissions in analysis of the factors. Presents errors and inaccuracies in the analysis of the factors considering some of the different group of Fails to cover all the relevant factors. Major errors and inaccuracies in the analysis of the relevant factors, without considering the different group of employees. employees. employees. 18 to >14.39 pts 14.39 to >12.59 pts 12.59 to >10.79 pts 10.79 to > 8.99 pts 8.99 to > 0 pts 18 https://emedia.rmit.edu.au/learninglab/welcome Conclusions/ Recommendations Conclusions and recommendations are clearly derived from data analyses. Effective recommendations, solutions and plans of action are provided. Discussion of key conclusions and recommendations are presented and supported by data. Effective recommendations, solutions and plans of action are partially provided Conclusions and recommendations are mostly presented and supported by data, but with some vagueness in writing. Recommendations, solutions or plans of action are incomplete. Conclusions and recommendations are weak, and/or not fully supported by data. Recommendations, solutions or plans of action are missing or trivial. Conclusions or recommendations are missing, or are present but it may be difficult to follow the logic of how these flow from data analyses. No evidence is given to support conclusions. Recommendations, solutions or plans of action are not provided. 3 to >2.39 pts 2.39 to >2.09 pts 2.09 to >1.79 pts 1.79 to >1.49 pts 1

international-engineering-management-assessment-3-v2-1-v5va1o52.pdf tips-for-assessment3-zsk0z0kd.pdf

Shubham · Accepted Answer

INTERNATIONAL BUSINESS								1
INTERNATIONAL BUSINESS 								17
INTERNATIONAL BUSINESS
DATE OF SUBMISSION: _______________________
TITLE OF REPORT: ASSESSMENT 3: PROPOSAL AND RECOMMENDATIONS
STUDENT NAME AND NUMBER: _______________________
COURSE NAME AND CODE: _______________________
TUTOR NAME: _______________________
Table of Contents
Executive Summary	4
Introduction	5
Modes of Entry	5
a) Exporting:	5
Benefits:	5
Challenges:	6
b) Joint Venture:	6
Benefits:	6
Challenges:	6
c) Foreign Direct Investment:	6
Benefits:	7
Challenges:	7
d) Strategic Acquisitions:	7
Benefits:	7
Challenges:	8
e) Licensing:	8
Benefits:	8
Challenges:	8
Strategies	9
a) Human Resource Planning	9
b) Performance Management	10
c) Training and Development	11
d) Remuneration	12
Analysis of Appropriate Factors Considering Different Groups of Employees	13
a) Home Country (Germany) Nationals	13
b) Host Country (Choose any1 South Asian Country) Nationals	13
c) Neither Home nor Host Country Nationals	13
Expats	13
Work Experience	13
Educational Qualifications	14
Skills	14
Managers and Workers	15
Conclusion	15
Recommendations	16
References	17
Executive Summary
The assignment is a report presentation for Solawerk AG, which has plans to expand its wings in one of the leading South Asian markets, as it has few customers including one major buyer in telecommunication industry.
The purpose of the report is to suggest right strategic plan. The initial section of the report discusses about various options available with the company to enter the market. It will help to decide on suitable one and to proceed with it. The next section deals with various strategies of human resource management such as planning, performance management, training and development of employees and remuneration parts as it will be the major support system for organizational setup.
The human resource will be having major impact on the successful implementation of the plan. The later section of the report will be concluded at the end followed by recommendations, which will help to reach the strategic action after analyzing the options and strategies as discussed.
Introduction
Solawerk AG is a German company and is interested in expanding in one of the South Asian countries. The reason behind is high production costs. The selected country is India, which has huge growth potential for company. In this proposal, there will be discussion on various modes, through which it can enter the market along with benefit and challenges it will come across as well as the various strategies, which can help it to expand successfully (Hoffman et al., 2020). The report will be concluded and recommendations will be given to provide help to take decisions for tapping new market and reducing cost of production. 
Modes of Entry
In order to enter in the market of India Solawerk AG has following options:
a) Exporting:
It is one of the most simplest and preferred forms of entering a potential foreign market. The products, which are manufactured by the company, are sold off to the buyers in India directly. It will help the company to operate with its current production line by following existing business model. The importers will distribute the product to the final consumer according to their demands (Annushkina & Regazzo, 2020). 
Benefits:
It provides market, which has no limits. In any quantity, the company can sell its product to international market. It bring more money to home country. The home government also support certain kinds of incentives, which help to boost the production function of the company. The home country product can be sold in international market for higher price being its unique features.
Challenges:
The main challenge is to find the right potential buyer for the product. The currency fluctuation may results in loss of profit in deals. The product should meet quality standards. The import duties of desired market should be favorable to importers.
b) Joint Venture:
Joint venture is a kind of strategic alliance between two parties or companies with a motive to target market and utilize the pool of resources created by their combination. As suggested by Vyas-Doorgapersad (2020), the motive can be a business activity and it helps to leverage the expertise of both the companies. JV has separate identity from its founders and it contributes in gaining competitive advantage in the market over competitors. Solawerk AG can also enter into a JV with a company of similar interests such as Havells or Tata, which have strong presence in the market and dependable distribution network.
Benefits:
It helps in exploring new markets and distribution channels. It also results in increasing the capacity of the company. The main advantage is that costs and risks are mutually shared. The use of expertise is optimum here. For example, one has expertise in producing innovative products and there has expertise to penetrate in the market.
Challenges:
The biggest challenge is the expectation from the joint venture, which is normally different for the parties involved. It often leads to communication gap and in worst cases even dissolution of JV. The culture, management and distribution of resources can act as barrier in the smooth functioning of the JV.
c) Foreign Direct Investment:
It is an opportunity when companies invest in foreign market as per host country’s policies. It can be done in two ways:
(i) By setting up a new venture and
(ii) By acquiring existing company.
It helps in transferring of knowledge, skills, technology and resources. It helps to produce cost effective goods in target market and save on import taxes. It also give benefit of availability of cheaper labor and raw materials. It gives competitive advantage to the company. 
Benefits:
It helps in improved fund flow in the countries, create more employment opportunities and scope for growth. It helps in bringing new technology and development of human resources. It helps to exploit other resources so that economies of scale can be achieved.
Challenges:
It may lead to stringent labor laws. It may hamper local players, thus spooling competition. It can create monopoly of foreign company leading to unfair trade practices. It can also lead to change in government policies, which might not be favorable for importers.
d) Strategic Acquisitions:
When a company acquires controlling rights or interest in an existing company in the overseas market it is known as strategic acquisition. The acquired company may deal in same business or involve in offering other product or service in the market directly or indirectly. This helps in retaining current management by utilizing their experiences, knowledge, expertise and team.
Benefits:
The availability of readymade infrastructure, access to established distribution network act as assets for the acquirer company. It helps to take leverage of the resources and establish well in the market. It saves time for setting up the unit. It also helps to evolve better business model for local market (Zajacz, 2019).
Challenges:
There can be clash of cultures and the product offered proves to be less differentiated from the home market. It can be a challenge for the brand to make its place and create financial issues in future.
e) Licensing:
It is an option, which provides low risk and retail presence in foreign market. It also led other company to bear the risk on behalf of the company. An inflow of royalty or commission is introduced in the system and the home company give access to use the brand image, product, trademarks and other intellectual properties related to the business for sales and marketing. Bordunos and Kosheleva (2018) indicated that it helps to share the profit and risks in ratios as decided. 
Benefits:
It helps to create more business and revenue opportunities for the parties involved. It distributes the risk and proves to be easy entry mode in foreign markets. It also create self-employment options in host country.
Challenges:
It can lead to piracy of the product. It creates tough competition in host country. The business is solely dependent on the license as it for limited time span only and in case of cancellation, it leads to huge losses of investments. It can also contribute in denting the image of both the parties due to brand issues (Schwens et al., 2018).
The attractive modes of entry by which Solawerk AG can successfully enter Indian market are:
	Preferred mode of entry
	Benefits to company and host market
	Foreign Direct Investment
	As the production costs are higher for Solawerk AG in Germany it can plan to set business unit in the host country. Under Make in India policy government of India is welcoming MNCs to set up unit. It is also providing incentives and tax rebates. It will help to bring down the production costs.
	Joint Venture
	To penetrate the market deeper right from the beginning the company can enter into joint venture and explore new possibilities in tapping potential market. It will help it to share the risks and take advantage of the extpertise of the host country company.

School of Management — MANU2470 Assessment 3: Proposal Assessment Type: Proposal (individual) Due date: Thursday of Week 7 at 23:59 (Melbourne time) Weighting: 30% Word limit: 3000 words (+/– 10%)...

Answer To: School of Management — MANU2470 Assessment 3: Proposal Assessment Type: Proposal (individual) Due...

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment