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Page 1 of 4 Subject Title Subject Code Assessment Title Learning Outcome/s (found in the Subject Outline) Assessment type Weighting % Word count Due day & date Class submission Submission type Format / Layout of Assessment Hospitality Management Simulations HOS802 Assessment 1 – Individual Report 2 & 3 Individual 20% 1,500 words (+/- 10%) Sunday of Week 5 (before 11:59 pm) Lecture ☐ Tutorial ☐ Paper copy ☐ Turnitin ☒ Report: ICMS Cover Page ☒ Table of Contents ☒ Executive Summary ☐ Introduction ☒ Findings ☒ Conclusion ☒ Recommendations ☒ Reference List ☒ Appendices ☐ Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on a specific hotel (preferably 4 or 5-star hotel of an international hotel chain), taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions. This report should explore the current situation this hotel is in. You should utilise at least two theoretical models in your positional analysis (e.g. SWOT, PESTLE and Porter’s Five Forces Analysis). Present your findings as a research report (1500 words) using the following structure:  Cover page: Your name, MGT802 and the title of the report: this should be a concise description of your report  Table of contents: list all major sections with page numbers Page 2 of 4  Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered).  Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing.  Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report.  Reference list: use the APA referencing system. Please note the following important points:  The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing. Overall presentation should reflect the appropriate business format.  Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles)  Descriptive papers (i.e. not critical) will receive a grade of 50% or less Readings for the assessment The text and all relevant journals found through the Academic Databases (found via the ICMS Library and MyAthens (EBSCOHost). Grading Criteria / Rubric See below ASSESSMENT ONE Page 3 of 4 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, and original/creative thought is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. Knowledge and Understanding 50% Limited understanding of required concepts and knowledge. Key components of the assignment are not sufficiently addressed. Adequate knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Content and Purpose 20% Does not meet minimum standard. Lacks a clear focus with large sections of unnecessary or irrelevant Meets minimum standard. Adequately defined focus and content with alignment to the Tourism and Progressing beyond minimum standard. Broad focus with most content clearly aligned to the Tourism and Hospitality industries. Mostly Significantly exceeds minimum standard. Clear focus with minimal unnecessary or irrelevant information included. All content is clearly Outstanding standard and exhibits high levels of application. Consistently demonstrates a systematic and critical ASSESSMENT ONE Page 4 of 4 information included. Content is disjointed and does not align to distribution in the Tourism and Hospitality industries. Hospitality industries. relevant academic sources used. aligned to the Tourism and Hospitality industries. All academic sources used are relevant understanding of content and purpose of the assignment. All academic sources used, showing depth of content and purpose. Structure Discussion points Minimal structure Good structure Very good Excellent structure 10% do not flow evident however evident with some structure evident evident with all smoothly or applicable points applicable points with most applicable points logically, no loosely connected. presented in a applicable points presented in a connection Limited use of logical order. presented in a clear and logical between ideas. paragraphs. Paragraph structure clear and logical order. Paragraphs Paragraphs not used throughout. order. All well defined and well used or paragraphs are organised to a lacking structure. well organised. very high quality. Research & Insufficient Limited evidence Good evidence of Clear evidence of Evidence of in- Referencing evidence of of research. research and research. Several depth research. 10% research. Minimal academic academic sources high-quality Many high-quality Insufficient sources use. Many use. Few errors in academic sources academic sources academic sources errors in APA APA referencing used. One or two uses. No errors in used. Sources of referencing style. style. errors in APA APA referencing information not referencing style. style. referenced using the APA style. Format & Many spelling Adequate format A few spelling Minimal spelling No spelling Presentation and/or and presentation mistakes and/or mistakes and/or mistakes or 10% grammatical grammatical errors. grammatical grammatical errors and poor Good presentation errors. Very good errors. Excellent overall with some relevant use of engaging use of engaging presentation. images or and relevant and relevant multimedia used. images or images or multimedia. multimedia.
Answered Same DayAug 27, 2021MGT802ICMS (International College of Management Sydney)

Answer To: Page 1 of 4 Subject Title Subject Code Assessment Title Learning Outcome/s (found in the Subject...

Hartirath answered on Aug 29 2021
134 Votes
Running Head: Mantra Group
Mantra Group
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Executive Summary
The paper helps to analyze the present status or status of Mantra Group LTD., which is an Australian-owned business that owns properties in Indonesia, New Zealand, or Australia. The conclusion drawn from the analysis of the five forces of PESTEL an
d Porter shows that the businesses maintain a strong place in the market. However, there is still a want to expand successful strategies to attain lasting goals. This will help the company make strategic and tactical management decisions to analyze financial data as well as available data moreover maximize its market shares to make smart management decisions. Hence, it’s suggested that the Mantra Hotel Group should affect its lasting sustainability and profitability to preserve its place.
Contents
Executive Summary    2
Introduction    4
Findings    4
PESTLE Analysis    4
Porter's Five Forces Analysis    6
Rivalry among the Existing Competitors    7
Conclusion    8
Recommendations    8
References    10
Introduction
The main purpose of this article is to examine the present situation of worldwide hotel chains by utilizing theoretical models for example Porter's Five Forces and PESTEL Analysis. This article analyzes the present condition of Mantra Group LTD, which is an Australian resort and hotel marketer and operator. Based on marketing and sales teams, advance IT infrastructures, simplify federal operation, brand ownership, and diversified assets, it is Australia's most powerful hotel management group. However, this article will verify its present market position moreover provide practical suggestions to strengthen its place.
Findings
PESTLE Analysis
Political Factors
Presently, Mantra Group Ltd. conducts business in consumer service departments in different countries/regions moreover represents different kinds of political organization risks furthermore political environments. To achieve success in such a dynamic department, the hotel diversified the methodical threats in the political environment (Demick, 2015). Increasing tensions and turbulence in the global political environment might limit development opportunities and have an impact on the development of the hotel industry (Hall, 2020). To improve its current market position, the association focuses on incentives, worker benefits, tax rates, and pricing rules (Ahmad, 2015).
Economic Factors
The Mantra Hotel, which has determined its current location, has achieved strong present development in rising markets (Gursoy et al., 2017). Presently, the hotel has experienced strong development in the Australian tourism market. The company will carefully consider the inflation rate or its impact on borrowing attitudes of investment capabilities (Hudson, 2017). The hotel may utilize its country’s financial factors (such as consumer spending moreover industry development) to predict the company’s economic development.
Social Factors
The organization understands the needs of consumers based on common attitudes and crowds; it designs marketing messages for consumers in the hotel business (Pratt & Hahn, 2016). To get better its present market position, organizations should analyze social factors such as skills and sociodemographic levels, power arrangements, and order or class arrangements in the community. 
Technological Factors
Mantra Group Co., Ltd. strengthens its position in the market by utilizing advanced equipment or technological advancement (Yao et al., 2019). It effectively uses online networks to strengthen relationships with visitors. Mantra Group...
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