Part 1. Knowledge Synthesis 1.1.Chapter 1. A. Explain the following concepts in your own words: social media, social media value chain, social community, social publishing, social entertainment,...

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Part 1. Knowledge Synthesis


1.1.Chapter 1.


A. Explain the following concepts in your own words: social media, social media value chain, social community, social publishing, social entertainment, social commerce, social media marketing, and social customer relationship management.

(1.5 Points)







Response: Social Media -




B. Provide a real-world example for each of the following applications of social media marketing from the previous question: (1) promotion and branding, (2) customer relationship management and service recovery, (3) marketing research, and (4) retailing and E-Commerce.

(1.5 Points)




Response:




1.2. Chapter 2.


A. Explain the following concepts in your own words: demographic segmentation base, geographic segmentation base, psychographic segmentation base, benefit segmentation base, behavioral segmentation base, social identity, privacy salience, social technographics.

(1.5 Points)




Response:




B. Provide a real-world example for each base of social media segmentation.

(1.5 Points)




Response:




1.3.Chapter 3.


A. Explain the following concepts in your own words: social network, word-of-mouth communication, presence, object sociality, behavior standard norms, crowdsourcing, social capital, strong and weak ties, and opinion leaders.

(1.5 Points)




Response:




B. Provide a real-world example for three concepts from the previous question.

(1.5 Points)




Response:

Answered Same DayMay 16, 2022

Answer To: Part 1. Knowledge Synthesis 1.1.Chapter 1. A. Explain the following concepts in your own words:...

Shubham answered on May 16 2022
84 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                2
    
MARKETING MANAGEMENT
Table of Contents
PART 1 Knowledge Synthesis    3
1.1    3
A. C
oncepts    3
B Examples – Social media marketing    3
1.2    4
A Concepts    4
B. example of social media segmentation    5
1.3    5
A Concepts    5
B Examples    6
References    7
PART 1 Knowledge Synthesis
1.1
A. Concepts
Social media: They are interactive digital channels that support collaboration and content sharing among communities.
Social media value chain: It helps to describe what( content) is shared, where it is shared, how it is shared and on what devices it is shared.
Social community: The online communities which extend their support, capital and interpersonal relation at social platform.
Social publishing: The content is published and aloows readers to post their feedback on it.
Social entertainment: When social media is used as entertainement mode to watch videos, read content or sharing opinions.
Social commerce: When a network of social media platforms is used for promotion of products and servcies.
Social media marketing: The marketing goals of advertising, branding and sales are achieved through it on social media.
Social customer relationship management: The connection between customer relationship management and social media to enhance communication and relation with customers through social media channels.
B Examples – Social media marketing
(1) promotion and branding: Branded hashtags # Crocs are used by Crocs to encourage consurmers to buy different colors and patterns in it.
(2) customer relationship...
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