Part 4: Respond to Classmates’ Posts
After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.
Part 5: Incorporate Feedback
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Marketing Plan, Part 2” assignment.
1st students discussion
MCDONALD'S
Part 1: Identifying the customer and problem
A primary decision maker in my target would be how the consumers make their buying decisions. Many consumers look for deals no matter how much money they make. If you have a single parent who may want to have a night out with their children they may be on a budget. Finding something they can afford that will make everyone happy is what consumers want. The service of providing consumers with deals, family bundles, and coupons.
Part 2: Factors Influencing Customer Decisions
A brief profile of my target segment will be
Geographic Characteristic- Location will be number one. I believe restaurants can be put in any region or location.
- Personal and demographic characteristics- Everyone loves food. There is no restriction on age, gender, income, or family size
Social and Psychological characteristics- There is no restriction on social class, lifestyle, attitudes, or religious beliefs.
Part 3: Reaching the Customer
Marketing strategies or tactics I believe would be effective is great advertisement. I would do television ads. I would put out coupon ads in monthly food news books. Provide deals that can feed one person or a family of four. Add third party affiliations that provide food delivery.
2nd students discussion
Dave and Busters is a multifaceted facility offering, good food, great drinks and a wide variety of arcade style games for the whole group to enjoy. Along with seating either table or bar, the brick and mortar locations are equip with tens of high definition televisions to optimal sports viewing. The audience Dave and busters targets is very large, ranging from college kids on a night out to grandparents taking Junior out for the afternoon. With such a wide audience it can be difficult to track spending patterns. The average customer visits a Dave and Busters on an irregular pattern when they have the urge to eat drink and game. Our establishment caters to those who are looking for a fun relaxing night and don’t want to drive all over town to eat, drink and do an activity. As with any business in the food and entertainment industry we face many challenges, this pandemic has been an example of that. Whoever we can overcome and adapt to these kid of situations.
With such a wide audience we have guest of all age, race, personality and socioeconomic status. The service is a pay what you want kind of place, a family can get in and out under 100 for a night of fun or go all out and spend however much they would like to win a prize. A good replacement for this is to look into where they try to place our locations. For placing a Dave and Busters establishment they look into not just the immediate area but the close towns and suburbs. Since we are a rare establishment and not on every corner guest will often travel to visit. They look for location near high populated cities such as Cleveland and Columbus.
Any good business is only as good as there marketing campaign. Offering good food, drinks and games isn’t going to get the people in. Word of mouth is helpful however with so much to do these days an establishment has to stand out. One good marketing strategy Dave and Busters uses is social media marketing. Having a live and active social media page is a good and cheap was to stay relevant in current customers live and makes it easy for them to repost and engage in virtual word of mouth. Creating YouTube videos and viral marketing to showcase games and food. Another way Dave and Busters has marketed is to team up with other large companies and collaborate. Most notable is the lager Connect 4 style basketball game backed by Ellen DeGeneres and created by Dave and Busters and Hasbro. Millions watch the Ellen show daily and it was a huge success and brought a new game into facilities. The cross promotion between this game on Television and Ellen in Dave and Busters boosted both the company’s sales and was a win win.