Part A: Description of Business Context Write a brief summary of the business context (e.g., manufacturing, marketing, finance, etc.) including the name of the company or organization. Wish is an...

Part A: Description of Business Context

Write a brief summary of the business context (e.g., manufacturing, marketing, finance, etc.) including the name of the company or organization.

Wish is an e-commerce application which connects sellers and buyers. The bulk of items offered on Wish come from China and other non-USA distributors.

Part B: Problem/Issue

State the business problem/issue to be addressed using statistics and why this problem/issue is important to the company/organization.

Wish delivery time is significant slower when compared to Ebay and/or Amazon. Even with expedited shipping; customers still wait 5 days on average. Wish wants to retain and increase shoppers by offering their products significantly cheaper to compensate for the slower shipping.

Part C: Statistical Procedure

Explain the statistical procedure (NOTE: Focus on ONE statistical procedure only)

1. 
   Independent variable:
   
   

a)

What is the variable:
lower cost

b)

How it is measured, i.e. what units or categories are used (e.g., revenue measured in “dollars”; height measured as “short, average, tall”)
five day shipping, 7 day shipping

c)

Level of measurement (nominal, ordinal, interval, or ratio):
Nominal

2. 
   Dependent variable:
   

a)

What is the variable:
Higher cost

b)

How it is measured, i.e. what units or categories are used (e.g., revenue measured in “dollars”; height measured as “short, average, tall”)
same day, next day, or two day shipping

c)

Level of measurement (nominal, ordinal, interval, or ratio):
nominal

3. 
   Name of the procedure/formula (e.g., ANOVA, Chi-Square, Hypothesis Test using z formula, Regression Analysis, etc.). NOTE: The procedure/ formula must be one that was covered in the course: __________________________________________________________________


4. 
   Describe the statistical rationale/justification for choosing this procedure/formula: _______________________________________________ __________________________________________________________________


5. 
   Describe how the data are collected by the business/organization: An independent company was hire to randomly survey prior clients and requested feedback on how likely they were to purchase again acknowledging a much cheaper price and slightly slowly shipping and inquire whether they would recommend it to friends and family. Information was collected through a survey engine.


6. 
   Describe how the data are analyzed (i.e., identify the steps in the statistical procedure): ______________________________________________________

__________________________________________________________________

Part D: Decision/Interpretation

Explain the type of business decision that the company/organization would make as a result of this statistical analysis. ________________________________

________________________________________________________________________