Factors affecting female career interests in the rail industry in Australia: A case study to increase female candidates at Metro Trains Melbourne BUSN20016 – Research in Business Factors affecting...

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Factors affecting female career interests in the rail industry in Australia: A case study to increase female candidates at Metro Trains Melbourne BUSN20016 – Research in Business Factors affecting female career interests in the rail industry in Australia: A case study to increase female candidates at Metro Trains Melbourne By DISTANCE STUDENT Assessment 1 – Project Outline Contents 1. Introduction ........................................................................................................................................ 1 2. Aim and objectives .............................................................................................................................. 1 3. A brief methodology ........................................................................................................................... 2 4. References .......................................................................................................................................... 3 5. Appendix ............................................................................................................................................. 4 Topic Discussion .................................................................................................................................. 4 BUSN20016: Assessment of Assignment 1 Criteria Total marks Marks Obtained 1. A brief statement of the problem, research aim and objectives 16 2. A brief methodology 3. Sources of secondary data, data presentation and analysis methods 4. Accurate referencing, use of correct English and logical sequences between sentences and paragraphs 5. Topic presentation (for on-campus students)/ topic discussion on the unit Moodle side (for distance mode students) 4 Total = 20 Penalty for late submission (5% reduction for each day of late submission) Penalty for high level of Turnitin similarity (Marker/UC decides) GRAND TOTAL = 20 1. Problem Statement The dominance of male employees in the rail industry in Australia has been well documented (Van Barneveld & Jowlett, 2005; Wallace, Lings, & Cameron, 2012; Wallace et al., 2010). According to the Rail Track Association of Australia (2015), as of 2014, women only make up approximately 17% of the Australian rail workforce, up from 15% in 2006 (Brennan et al., 2009), and although there are gains over the past decade, the industry still lags behind the national average of 46.2% female representation (WGEA, 2016). The contribution that female employees make to the performance of firms has been related to increased work team performance and improved engagement and financial gains (Yan & Liwen 2012; Perryman, Fernando, & Tripathy 2016), however evidence suggests that the degree of this efficacy is industry specific (Ali, Kulik, & Metz, 2011) and is only facilitated when additional moderating variables are present (Dwyer, Richard, & Chadwick, 2003). Metro Trains Melbourne (MTM) is the private metropolitan rail service provider charted by the Victorian government to manage and deliver safe and reliable suburban rail services to the people of Victoria, Australia. MTM’s diversity and inclusion policy encourages the career development of women in their organisation, however despite this, current female applicants only represent approximately 1 in 3 of all external applications at MTM, with the lowest rates being in operations and engineering roles (R. Christianson, interview, March 20, 2017). MTM recognises that the lack of female interest in rail industry careers is impacting on their long-term workforce planning strategy. They are seeking innovative ways to increase the quantity and quality of female candidates to career paths offered at MTM, especially in engineering and rail operations (services) roles. 2. Aim and objectives This research proposal aims to investigate the significance of an increased female employee representation on MTM’s business performance goals, and to establish the factors that are deterring female career interest to positions within the Australian rail industry. The objectives are to: • Determine the current rate of female participation in rail; • Examine the benefits of increased female participation on MTM’s business; objectives; • Examine the factors that influence the low rates of female applicants to positions/careers in the rail industry, and; • Develop strategies for MTM to help increase the attractiveness of careers for women in rail industry. 3. A brief methodology To accurately assess the variables effecting the attraction of women to careers in rail and to assess their impact on MTM, this study has chosen mixed methodology to conduct this study. • Literature Review – to assess the current issues effecting the rail industry in Australia, which may include the economic situation, the performance of women in the workplace, and factors external to rail. Sources will include government data, rail industry association reports, academic journals, and other relevant publicly available reports. • Data collection –Secondary data will be collected from government and industry sources and advocacy groups. • Interviews – To support the findings from the secondary data, this study will also conduct key stakeholder interviews with Melbourne Metro, Advocacy group and female staff . Combined with key findings, these will assist in the discussion on the development of future workforce planning strategies. 4. Secondary data and data analysis methods As mentioned earlier, this study will mainly use secondary data from the Victorian government and MTM database, which would be available online. In particular, demographic characteristics of all staff of MTM, workplace flexibility and safety data such as flexibility in work schedule, occupational health and safety data and literature will be collected from MTM website and from their annual report. After collecting all data, all variables such as demographic characterises, workplace safety indicators and flexibility will be structured in an Excel sheet and then a correlation analysis will be
Answered Same DayApr 04, 2020BUSN20016Central Queensland University

Answer To: Factors affecting female career interests in the rail industry in Australia: A case study to...

Karan answered on Apr 06 2020
140 Votes
Business research
Table of Contents
1. Problem statement    3
2. Aim and objectives    4
3. Brief methodology    4
4. Data analysis methods    4
References    6
1. Problem statement
Needs and d
emands of customers have been changing and this leads the business entities to focus more on effective marketing strategies. In accordance with the new trends in the market place, companies have to come up with new products and services (Kumar, Dash & Malhotra, 2018). Thus, in this context the present proposal has been made to identify the customer needs and brand awareness through effective marketing strategies. The proposal will chiefly emphasize on increasing competition in the car sector which directs the industry to adopt numerous marketing strategies. In a market, where numerous brands exist, competition seems to be at the highest point. In such situation, it becomes difficult for the company to attract consumers; thus to shed light on the same, the study has been developed.
Customer satisfaction is associated with many things; hence companies are bound to fulfill all such requirements. Here, the concept of marketing plays most crucial role because marketing and promotional strategies have a direct impact on changing the purchase decision of consumers (Sharma & Gautam, 2018). This also highlights the importance of brand awareness among the customers. More will be the brand promotion; more will be the customer attraction. However, in competitive market, competition exists at larger level which forces the companies to emphasize more on marketing techniques. Innovative and different marketing strategy can help the business entity to avoid increasing competition and this can also reduce the impact on business performance.
Furthermore, the proposal will also highlight the role of marketing strategies in influencing the behavior and attitude of consumers....
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