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Pitching the Strategic Business Plan The time has come for you to pitch your strategic business plan to the angel investors for funding consideration. · Use best practices for designing PowerPoint presentation slides, such as using illustrations, diagrams, and images to depict information. Use no more than five bullet points on each slide. (If a picture is used, you must site it) · Present the 4 P’s of your marketing strategy for your virtual business. · I am only assigned to Price, Place, and Promotion · Slides 1, 2, & 3 · Slide 4 – You can add a graph with the bullet points. All slides - Use no more than five bullet points on each slide. PowerPoint Presentation Price After analyzing the top three primary competitors that we will be competing for the same market share, we will have the following analysis that will help determine our selling price. We will need to conduct regular benchmarks going forward to monitor what our competition is doing with their pricing to make sure we continue to remain competitive as well as analyzing manufacturing processes and sales initiatives. Averages are used for the analysis since the price deviation between competitors is small. On average our top three competitors sell the short sleeve t-shirts for $25.00. Estimating the cost of materials and labor, the t-shirts will cost $8.33 each to produce. The long sleeve shirts on average sell for $45.00 with an estimated cost to produce of $15.00 each. And the hats on average sell for $18.00 with a cost to produce of $6.00. Our pricing strategy will be to come in slightly lower than the pricing of our top three competitors and still remain profitable and offer the same quality and process of recycling materials. We will also enhance our social media activities by offering 15% off coupons on our platforms and provide free samples to influencers for them to review and boost sales. Our starting price for each will be $20.00 for the short sleeve shirts. $40.00 for the long sleeve and $15.00 for the hats. This will keep our profit margin close to 50% for our product lines. Place Being a virtual business means you can sell to anybody in the world. This being said it is important to get Sustainabili Ts product on a virtual platform that is viewed everywhere by our target demographics. Though we feel as though our apparel can be worn by anyone, and the environment is important to many across all generations, millennials and gen z tend to be more concerned with environmental issues. (Ballew et al., 2019) Getting influencers to wear and talk about our products will be an important step in promoting our line of eco friendly apparel. Since influencers are followed on social media by thousands of people across the world, our brand would spread to many different markets and be viewed by thousands of individuals. Promotion The promotional strategy Sustainable Ts will include various offers and discounts. Promotions will run with discounts at different times and offers such as buy one get one free will be provided. A customer loyalty program will give a 5% discount for any customer who joins the program and a 10% discount will be given for signing up, additionally promotional discounts will be given on their birthdays and certain holidays. This will satisfy the customer’s needs (Shamout, 2016) as well as help Sustainable Ts retain their customers leading to repeated sales. Word of mouth will also help spread our company values and initiative, leading to more orders. The social media platform as well as Sustainable Ts website will be used to engage customers continuously. Marketing Stategy At Sustainable Ts, our focus will be on marketing to younger generations through social media. Ads will run on platforms such as TicToc, Instagram and Facebook, portraying the negative effects of the clothing industry, followed by Sustainabili Ts alternate option. A Twitter account will also be started, using the platform to spread awareness of the harmfull impacts of textile production, again emphasizing there is an alternative. Efforts will be made in web design to create a user friendly website which will be a top option on search engines such as Google. As described by Hartenmo (2016), Sustainable Ts website will need to be mobile friendly, modern and attention grabbing so that the user can easily access and spend less time making orders. A well organized and user friendly website is one of the main elements of digital marketing. Once a customer is found, email marketing will be used by giving discounts to individuals who sign up as members. Our main focus will be on the target market analyzing their needs and studying their buying behavior. These strategies will also be clearly developed by keeping in mind the wants and needs of customers.