Use game theory to discuss how competitive reaction influences strategy selection. What information can be used to help a business to anticipate likely competitive responses to strategic actions?
Reference the book : Chapters 5 and 6
Winer, Russell S., and Ravi Dhar, Marketing Management, Fourth Edition, Upper Saddle River, New Jersey: Prentice Hall, 2011. ISBN 13:978-0-13-607489-2; OR ISBN-10 0-13607489-8
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