Memo 6 Instructions With the positioning in mind, how does the product lifecycle and type of product inform the 4Ps? · What product type (convenience, shopping, specialty, unsought) does your...

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please check attachment and it should be in BLUF format


Memo 6 Instructions With the positioning in mind, how does the product lifecycle and type of product inform the 4Ps? · What product type (convenience, shopping, specialty, unsought) does your product/brand belong to? This typology also encompasses services. · Which PLC stage is your product in? Provide research, metrics, or evidence from that you base this categorization and discuss. Do you anticipate a transition between stages change in the next 12 – 18 months? · How would you describe the branding strategy for the product/brand you are reviewing? What role does the corporate identity play in establishing the product/brand identity? Use visual images of your firm and brand logos to support your discussion. · What changes or modifications to the product/brand will be required to implement your strategy and positioning? Do you need to create a new product, product line, or brand? In addition to summarizing your discussion in Memo 6, articulate the specific recommendations, changes, and actions needed to implement the marketing plan's positioning in the marketing requirments Important note: Analysis, responses, and conclusions must provide greater insight into the questions or problem. Refrain from general statements. Format The Business Memo format is a little like an email, but it incorporates a crucial concept: BLUF – Bottom Line Up Front. Unlike traditional composition, creating a nice introduction, developing 2-3 arguments, and ending with a grand conclusion does not work in business (and other domains).  Instead, in business, we need to get to the bottom line right away. If the person is interested in the analysis or exposition, they can continue reading the remainder of the memo. · The diagram  downloadprovides a "structural" view of the memo using the BLUF format. · The first paragraph should state the problem or situation, provide evidence or support for the problem or situation, offer a strategy or solution or action needed, and a projection of the likely outcome or result. · The rest of the memo provides analysis, support, evidence, etc. · If supplementary materials are too extensive to fit into the memo, include them as appendices. Busy executives do not have a lot of time to wade through a lot of discussion and development, BLUF provides them a general overview, and if they are interested, they can read further.  Otherwise, they need as much information as they can in the first paragraph.  Requirements · Follow the memo format · Use formal business language · Write primarily in the third person  · Writing is to be concise and professional · Do not redefine terms defined in the text · Use and apply terminology, jargon, concepts, and tools accurately · Include proper citation and reference · Few or free of basic grammatical issues Please make sure to use the bluf format
Answered 1 days AfterMay 16, 2021

Answer To: Memo 6 Instructions With the positioning in mind, how does the product lifecycle and type of product...

Asif answered on May 17 2021
131 Votes
2
BLUF MEMO
From: abc
To: xyz
Subject: A marketing plan and positioning of solar-powered cars.
The increasing rate of climate change compels everyone to t
hink about the usage of natural sources in daily life products. Products which consume more power and more energy should be changed in this regard. Among them, a car is a product that has to consume gasoline to be charged to work. In this case, a solar-charged technology in a car can change the situation in this regard.
Product type
Generally, a normal car that runs through the use of fuel can generate a large amount of carbon dioxide as well as other greenhouse gases that can easily pollute the environment largely and also increase the bad impact of climate change in this world. In this case, a solar-charged car can provide a better environment for the human world (Sierra Rodriguez et al., 2020).
Figure 1: Increasing sale of solar-charged cars over the years
(Source: Sierra Rodriguez et al., 2020 )
PLC stage
Now, in recent days, a solar-charged car is in the growth stage. All the companies, especially Tesla, introduced their products in the market. The number of sales of these types of electric cars is increasing and now they face a steady sale for their products. The increasing demand for these cars assures the changes within the next twelve to eighteen months in the markets.
Branding Strategies
The branding strategy for solar-charged vehicles can be utilized in many ways. The most influential way to provide better and attractive designs for all the models of these new types of cars. Also, Tesla can...
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