Ebay brand auditBegin your analysis of the brand by examining its inventory of current activities along with secondary data. These should inform your primary data gathering. Your goal for this...

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please check the attachment for instructions. it should be on eBay.


Ebay brand audit Begin your analysis of the brand by examining its inventory of current activities along with secondary data. These should inform your primary data gathering. Your goal for this brand audit is to rescue a struggling brand. So, naturally, changes will be needed. What strategic and tactical elements of the marketing mix is the brand using that are effective or ineffective? However, examples abound that drastic changes to a brand can often be disorienting to consumers, leading to negative assessments. Thus, it is helpful to consider the prior evolution of the brand and the offering so that elements that still deliver value can be retained. Further, it is important to consider elements of the external environment that present opportunities and threats. These could include rising competition, technological change, environmental concerns Or a whole host of other factors. Information on such factors is often found in secondary sources of data, such as industry/analyst reports, annual reports from the firm. Combine these considerations into a SWOT analysis. Analyze the key elements of the marketing mix (7Ps), highlighting elements that have evolved over time to necessitate change or elements that remain strong and should be retained. Additionally, identify opportunities and threats from the external environment using secondary research you have gathered on the brand. You do not need to discuss each of the 7Ps; instead, focus on those that are most relevant to the situation at hand and explain why this is so. Be sure to think broadly and deeply, considering elements that influence affect, behavior, cognition, and are influenced by characteristics of the individual such as demographics. Further, think about influences that may occur at various points in the consumption process, such as prior to a choice, at the moment of choice, during consumption, and at the time of disposition. To do list: · Brief summary of current brand strategy and tactics · Comprehensive summary of strengths, weaknesses, opportunities, and threats relating to brand · Supported by illustrative materials from brand and from secondary sources where appropriate
Answered 3 days AfterNov 28, 2022

Answer To: Ebay brand auditBegin your analysis of the brand by examining its inventory of current activities...

Deblina answered on Dec 02 2022
8 Votes
E-Bay: Business Strategy         2
E-BAY: BUSINESS STRATEGY
Table of Contents
Brand Strategy    3
Marketing Mix    4
SWOT Analysis    5
References    8
Brand Strategy
EBay has been successful E-Commerce joined that records a high revenue and high productivity. The marketing and the brand strategy of eBay is effective and it focuses on enhancing the number of source and have been trying to match the listings and demands of the consumers. The pricing strategy that is used by the company is effective and it is very much competitive in the market. The product strategy of eBay is an online stage where the individuals are cells and purchase products with a solid worldwide rich. This particular aspect is more reluctant to the barter strategy and the brand has come after the modified business model in the long run (Park et al., 2020).
The website of eBay and the applications are more in terms of the advertising model with the money back guarantee program that ensures that once the product is return the customers will get back, they are money. Another most important aspect of the eBay is the distribution strategy as it has a solid Global presence and the aspect of e-commerce has established itself in more than 100 Nations. This particular website and the e-commerce platform have been a very comprehensive marketplace that has more than 22 localized websites for the various global networks. These assumptions have made eBay particularly available to anyone and who wants to set up a business model that is...
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